VP, Communications

HomeServices of America•Irvine, CA

1d•$170,000 - $175,000•Onsite

About The Position

The VP, Communications leads the development and execution of an enterprise-wide communications strategy to strengthen brand reputation, support business growth, and advance strategic objectives across a national franchise network. This role oversees internal and external communications, including public relations, executive and franchise communications, and crisis management, while partnering with leadership and stakeholders to drive engagement, enhance visibility, and position the company as an industry leader.

Requirements

Bachelor's degree in Communications, Public Relations, Journalism, Marketing, Business Administration, or related field required
10+ years of progressive communications, public relations, corporate affairs, or brand communications experience required
Minimum of 7 years in senior leadership roles with responsibility for corporate communications strategy
Proven success managing media relations, executive communications, crisis communications, and large-scale stakeholder engagement initiatives
Demonstrated experience leading change communications and organizational transformation initiatives
Strong media relations and public affairs experience
Exceptional written, verbal, presentation, and storytelling skills
Expertise in brand strategy, reputation management, and executive communications
Strong leadership, coaching, and team development capabilities
Excellent project management, analytical, and decision-making skills
Financial acumen with experience managing departmental budgets
Ability to influence and collaborate effectively across all levels of the organization
Ability to travel domestically as business needs require
Ability to represent the organization at industry conferences, franchise events, media engagements, and leadership meetings

Nice To Haves

Master’s degree preferred
Experience within real estate, franchising, brokerage, financial services, or highly regulated industries preferred

Responsibilities

Define, set, and establish a comprehensive communications strategy aligned with the organization’s vision, growth objectives, and business priorities
Define, evolve, and communicate the company’s brand narrative, messaging framework, and value proposition
Serve as a trusted communications advisor to the CEO, executive leadership team, and franchise leadership
Lead communications planning for major company initiatives, mergers and acquisitions, strategic partnerships, and organizational changes
Establish communication goals, performance metrics, and reporting processes to evaluate effectiveness and stakeholder engagement
Participate as a member of executive leadership committees responsible for corporate strategy and business planning
Serve as the organization's brand champion, ensuring consistency of messaging, voice, tone, and visual identity across all channels
Develop and maintain brand standards, governance processes, and communication guidelines for corporate and franchise stakeholders
Monitor brand perception, media coverage, industry trends, and stakeholder sentiment
Implement initiatives that strengthen brand equity, consumer trust, franchise engagement, and market differentiation
Partner with Marketing to ensure integrated brand storytelling across advertising, digital, social media, content marketing, and events
Lead proactive and reactive public relations strategies that enhance brand visibility and market presence
Build and maintain relationships with media outlets, industry analysts, influencers, and key stakeholders
Oversee press releases, media statements, executive interviews, awards submissions, and thought leadership opportunities
Identify and secure speaking engagements, industry recognition, and media opportunities that elevate the organization's profile
Serve as a primary communications leader during crisis situations and sensitive issues
Develop executive communication strategies that support organizational priorities and leadership visibility
Own the preparation of executive speeches, presentations, talking points, internal messages, and external communications
Position senior leaders as trusted voices within the real estate industry through thought leadership initiatives, content development, and speaking opportunities
Ensure executive messaging aligns with organizational strategy and brand positioning
Develop and lead internal communication programs that engage employees, franchise owners, affiliated agents, and business partners
Create communication strategies that support organizational culture, employee engagement, change management, and business transformation initiatives
Oversee company newsletters, leadership updates, intranet content, franchise communications, and corporate announcements
Ensure franchisees receive timely, consistent, and actionable communications regarding company initiatives, programs, and resources
Foster alignment across corporate and franchise networks through clear and effective communication channels
Own the compliance review of all documentation shared internally and externally to align with the brand voice
Leads a multi-layered team through effective leadership, coaching, talent development, and succession planning
Manage public relations, media, initiatives and business objectives
Evaluate vendor performance and negotiate contracts to maximize value and effectiveness
Develop and manage budgets for communications, public relations, media relations, executive communications, and related initiatives
Ensure effective allocation of resources and measurement of return on investment
Identify opportunities to improve communication processes, technologies, and operational efficiencies
Full supervisory responsibilities, including overseeing staff, providing guidance, and supporting performance management activities
Support organizational initiatives, special projects, industry events, and franchise conferences
Develop and maintain crisis communication plans, protocols, and response strategies
Own communications during business disruptions, reputational issues, legal matters, and other high-profile events
Provide guidance to executives and franchise leadership on sensitive communications and reputation management matters
Ensure rapid, accurate, and consistent messaging during crisis situations
Perform other duties as requested or as needed to fulfill the purpose of the job.