VP, Commercial Excellence

GG BRANDS COMPANY•Sharonville, OH

2d•Onsite

About The Position

The Vice President, Commercial Excellence is a strategic leadership role responsible for building and scaling best-in-class commercial capabilities that enable profitable growth across the organization. Reporting to the Chief Commercial Officer, this role serves as the force multiplier for the commercial organization, translating strategy into consistent, data-driven execution across sales enablement, analytics, revenue growth management, and operational processes. This leader owns the systems, insights, and processes that improve pricing, trade effectiveness, forecasting, and sales productivity—ensuring the organization delivers against its growth and margin objectives.

Requirements

12–15+ years of experience in Sales, Commercial Strategy, RGM, or Sales Operations within CPG or related industries
Proven leadership experience building and scaling commercial excellence or RGM capabilities
Strong expertise in: Pricing and trade strategy
Sales analytics and performance management
Sales operations and enablement systems
Demonstrated ability to influence senior leaders and drive cross-functional alignment
Deep financial and business acumen, including P&L and margin management

Nice To Haves

Core Competencies: Building Partnerships
Collaboration
Communication
Critical Thinking
Customer Focus
Decision Making
Leadership
Needs-Orientation
Problem Solving
Strategic Planning
Team Development

Responsibilities

Translate enterprise and brand strategies into actionable commercial plans
Lead development of go-to-market frameworks, channel strategies, and execution models
Drive annual sales planning, forecasting, and target-setting processes
Ensure alignment between brand ambition and commercial execution across all channels
Own pricing strategy, trade spend optimization, and promotional effectiveness
Lead development of pack/price architecture and elasticity modeling
Optimize assortment, mix, and margin performance across customers and channels
Establish guardrails and governance for pricing and trade investment decisions
Build and lead advanced analytics capabilities to support decision-making
Deliver actionable insights across sales performance, customer dynamics, and market trends
Elevate reporting, dashboards, and KPI frameworks across the commercial organization
Enable proactive, forward-looking analytics vs. reactive reporting
Lead sales enablement strategy, including training, tools, and playbooks
Drive effectiveness of programs (e.g., call planning, selling capabilities, negotiation skills)
Ensure consistent adoption of tools, processes, and best practices across Sales
Partner with leadership to build a high-performing, capability-driven sales organization
Oversee sales tools, and operational processes that improve productivity
Lead sales support functions, including order management, deductions, and compliance
Drive process standardization and simplification across the commercial ecosystem
Improve connectivity between field sales, customer service, and operations
Lead customer replenishment strategy and processes
Ensure strong integration with Supply Chain and S&OP processes
Improve forecast accuracy, service levels, and cost-to-serve outcomes
Leverage analytics to influence customer inventory and in-stock performance
Serve as a key partner to Sales, Brand, Finance, and Supply Chain
Drive alignment on KPIs, planning processes, and performance management
Act as the connective tissue across functions to ensure execution discipline
Support joint business planning (JBP) and customer strategy development
Build and lead a high-performing Commercial Excellence organization
Define clear roles, accountabilities, and ways of working across centralized functions
Develop talent and create strong career pathways across analytics, RGM, and operations
Foster a culture of accountability, continuous improvement, and data-driven decision making