VP, Client Architects

Horizon Media•New York, NY

4d•Hybrid

About The Position

Horizon Next is a leading marketing organization focused on data-driven strategies across people, data, and media. We help clients grow through brand strategy, media planning, and advanced analytics. We are committed to innovation and continuous improvement, aiming for tomorrow to outperform today. Horizon Next values diverse perspectives and fosters an inclusive environment where employees feel welcomed, safe, and empowered. Our success is built on hiring talented individuals, challenging them, and providing opportunities for growth. Our blu. capabilities, powered by our Connected Marketing Platform and an Identity Framework with TransUnion's PII data, integrate with data partners to create a 360-degree consumer view. This platform enables brands to engage customers across all journeys, complementing existing tech with proprietary insights tools and custom models. We offer a central platform for insight to audience development and activation.

Requirements

BA/BS from accredited school required
9+ years’ experience with data and tech including using DMPs/CDPs, Addressable TV
Understanding of programmatic
Proven experience in audience development
Hands-on experience using multiple data sources for activation, including 1P data
Experience using AI and LLMs

Responsibilities

Act as a lead day-to-day contributor across all Horizon NEXT client teams, focusing on omni-audience development and measurement.
Coordinate with traders, activation teams, and Advanced Analytics for campaign implementation and measurement.
Leverage Horizon’s proprietary Connected Marketing Platform to enable data-driven marketing.
Partner directly with Business Solutions, Data Solutions and Insights, Marketing Sciences, and Media Technology and Data resources on accounts to ensure data is central to all activities.
Contribute to content and use cases for new business development.
Understand the blu. platform, including data sources, dictionaries, taxonomy, refresh cadence, and access methods (UI, Snowflake, APIs).
Oversee 1P data onboarding, pixel setup, and log-level data passback with Media Technology and Data/Operations teams.
Produce new use cases and custom analyses for existing clients and new business pitches.
Assist in integrating clients' martech stacks.
Explore and define seed audiences for audience strategy against business objectives and products using blu. and/or client 1P data.
Outline overarching audience frameworks for each client and product.
Assist in directing Marketing Scientists on queries for insight development and custom audiences.
Define correct models, dictate individual model inputs, and establish frameworks of business rules for queries.
Review similarities and differences of attributes against audiences to uncover insights leading to high-value audiences.
Prioritize audiences against KPIs.
Aid in identifying use cases for attitudinal data or custom survey work.
Partner with Business Solutions, Activation, and Analytics teams to align audience frameworks with measurement frameworks.
Consult on sizing seed audiences, look-alikes, and audience availability in blu. for budget planning.
Ensure screen and partner allocation align with audience frameworks based on communication goals.
Align with Business Solutions on how audience frameworks tie to messaging, landing pages, and owned experiences.
Work with platform activation teams to recommend 2nd party and platform data based on client objectives.
Consult on final tactical media plans to ensure budgets, channels, partners, and tactics align with audience segments.
Define suppression and retargeting strategies using 1P and pixel data.
Serve as a point of escalation for issues related to media partner distribution and platform matching.
Collaborate with traders and activation teams on campaign implementation and troubleshooting related to audience targeting.
Aid in the development, setup, and implementation of custom in-platform algorithms.
Partner with Business Solutions, Activation, Marketing Science, and Analytics on reporting insights and custom analytics to address business and media performance questions.