VP, Business Development

HH Global

34d

About The Position

HH Global is a global leader in responsible marketing activation. We connect brands to customers through creativity, technology, and expertise, helping the world’s largest companies achieve impactful, sustainable growth. With over 4,500 experts and a thirty-year track record, we deliver innovative solutions and unmatched supply chain capabilities to bring big ideas to life.
Purpose of the Job
As VP of Business Development, you will lead new business opportunity origination across targeted market sectors, owning new business targets, managing key C-level relationships, and collaborating cross-functionally to win and grow marketing activation business. You’ll develop the pipeline, negotiate and partner with cross-functional teams to close complex deals, and serve as a trusted advisor to top-tier prospects.

Requirements

• Significant business development/sales experience in marketing services and technology-enabled marketing activation.
• Proven track record closing complex, multi-market, multi-channel activation deals.
• Strong financial and commercial skills.
• Excellent client-facing skills: workshop facilitation, C-level engagement, needs translation, influencing decision criteria.
• Deep domain knowledge in marketing activation across physical/experiential channels, retail merchandising, shop-floor execution, and integration with digital measurement.
• Ability to orchestrate multi-disciplinary teams to converge on proposals.
• Proficiency with sustainability, materials innovation, life-cycle cost, and carbon/emissions tracking.
• Familiarity with digital augmentation in physical spaces: interactive displays, sensor-driven experiences, AR/VR layering, IoT-enabled POS, real-time content refresh.
• Ability to anticipate and mitigate physical deployment risks.
• Excellent communication, storytelling, negotiation, and influencing skills.
• Experience in global/regional rollouts, supply chain complexity, multi-supplier sourcing, field compliance.
• Experience in large-scale RFPs, competitive pitch leadership, capture planning, and bid defense.
• Travel expected: ~30–50%.

Nice To Haves

• Bachelor's degree in a related field preferred.
• Client-side experience or related knowledge in retail, CPG, healthcare/life sciences, consumer electronics, luxury, or shopper marketing sectors.
• Experience with digital and physical space activation intersection, blending experiential and e-commerce or fulfillment linkages.
• Familiarity with sustainability certifications, ESG reporting, or climate impact assessment in marketing execution.
• Experience with marketing/activation technology stacks.

Responsibilities

• Lead and support the full sales lifecycle marketing activation and experiential programs, from opportunity qualification through negotiation, close, and transition to delivery.
• Develop compelling, differentiated value propositions that integrate creative design, digital technology, strategic logistics, data-driven performance measurement, and seamless campaign execution across multiple channels.
• Facilitate discovery, workshops, and co-creation sessions with client stakeholders to identify unmet needs and activation opportunities.
• Collaborate with cross-functional teams (sales enablement, research, creative, engineering, sourcing, logistics, operations, analytics) to produce scalable proposals.
• Define and negotiate contracts (MSAs, Statements of Work, risk sharing, escalation clauses) and drive internal approvals.
• Drive pilot/proof-of-concept activations as a step toward scaling across regions.
• Develop and maintain thought leadership in experiential/activation trends, merchandising technology, smart display, shopper behavior, and materials R&D.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Number of Employees: 1,001-5,000 employees