VP Business Development

Ansira

About The Position

The VP, Business Development for Ansira Channel is a senior-level leader who has significant experience in the development and management of complex sales, and an understanding of the channel and distributed sales ecosystem. This leader will have a history of exceeding sales quotas, building sales teams, and developing and delivering growth for business units. This high-profile role has responsibility for net new logo growth for this key Business Unit of a growing, private equity-backed marketing and technology organization. She/he will report to the Head of Ansira, Channel, and work closely with growth operations, marketing, and the channel stakeholders to maximize growth opportunities. This successful leader must have marketing and technology expertise and excellent communication skills that allow for cultivating confidence and trust with prospects and clients, as well as Ansira’s internal business partners. The VP, Business Development will apply their relationship skills and marketing acumen in helping the company achieve growth goals and acquire prestigious new brands to add to the world-class client roster of Ansira. Ansira is the leading marketing platform for brands that operate in distributed ecosystems. By orchestrating the entire brand-to-local value chain, Ansira synchronizes global companies’ internal and external teams across channels, markets and regions. Ansira leverages AI-powered technology, vertical expertise, local insights and strategic partnerships to optimize marketing performance and empower partner growth at scale.

Requirements

Bachelor’s degree plus 10+ years relevant experience preferred, including leadership experience (preferably in marketing/technology/channel sales capacity)
10 years consultative sales experience with closing large, complex sales deals and cycles (origination experience a plus)
Experience in selling a full-service product suite - offering end-to-end marketing services with an ongoing support/run model
Proven track record of defining and executing complex sales strategies involving C-level stakeholders
Demonstrated aptitude to learn new service and technology solutions and turn these into win strategies for new logo acquisition
Demonstrated knowledge of marketing, technology, and channel industry trends, the buyer needs, and business structure
Proven sales track record in business development
Experience in creating and managing budgets, being accountable for key agency goals and data analysis
Proven track record in a successful project and people management
Strong verbal and written communications, including negotiation skills
Ability to communicate advanced technical concepts to non-technical audiences
Strategic thinker that constantly challenges clients and teams to improve and seizes opportunities
Self-starter and results-driven

Nice To Haves

Proficiency in Hubspot, Salesforce CRM, and/or other CRMs and marketing automation software a plus

Responsibilities

Be a strong leader focused on growth, rallying a team comprised of business development reps (BDRs) and other stakeholders to deliver revenue goals
Lead the Channel Business Development/Growth Team for new logo acquisition by proposing a strategy, developing and monitoring the KPI’s, managing the resources, budget, impact, and focusing on results and revenue
Be a dynamic representative of Ansira in front of prospects, clients, partners, internal stakeholders, and at industry events, social media & other growth platforms
Focus on driving the sales team to achieve new business goals through new logo acquisition
Establish selling relationships with new client prospects through the use of Ansira marketing, BDRs, subject matter experts, and executives to assist in reaching new prospects
Identify and execute revenue-enhancing outbound and inbound programs
Facilitate annual strategic review and goal setting processes by identifying gaps and obstacles in reaching the monthly, quarterly, and annual sales goals
Analyze data and synthesize it into areas of sales and marketing focus, sales tools needed, technology solutions required, etc.
Continually evaluates the effectiveness of the business development performance against market constraints and changes and revises the business development plan as appropriate.
Work with Marketing to develop new ways to attract and engage leads to track and adjust marketing spend to drive sales ROI
Develop initiatives to drive sales team success
Build a bridge with Channel leads to align on Solutions, offerings, and client and market developments and opportunities
Live, breathe & eat growth – have a personal desire to achieve ambitious and big things as part of a winning team