VP, Brand & Marketing
About The Position
Aspire Bakeries is seeking a Vice President, Brand & Marketing to join their team based in Los Angeles. This role is accountable for driving brand-led growth, strategic innovation, and customer marketing across Aspire Bakeries, including their iconic brands, La Brea Bakery and Otis Spunkmeyer. The position spans Retail, Foodservice, QSR, and emerging channels. Reporting to the Chief Growth Officer, this role is critical in shaping Aspire’s growth trajectory by translating consumer, customer, and market insights into strategies and plans that deliver sustained topline profitable growth. The salary range for this position is $210,000.00 - $260,000.00.
Requirements
- Bachelor’s degree in Business or related field; Marketing preferred.
- 15+ years of consumer- and customer-facing experience within CPG/Food, across Retail and/or Foodservice.
- Proven track record of driving branded and/or customer-branded revenue growth.
- Experience leading cross-functional initiatives within a matrixed organization.
- Strong business acumen with experience owning P&L outcomes delivering top line growth.
- Advanced analytical and strategic thinking skills, including decision-making with incomplete data.
- Excellent written, verbal, and executive-level presentation skills.
Nice To Haves
- MBA or advanced business degree.
- Experience scaling brands across multiple go-to-market models and channels.
- Deep experience with category management and syndicated data (e.g., Nielsen, Circana).
- Experience leveraging digital and AI-enabled tools to drive marketing effectiveness.
Responsibilities
- Lead brand and marketing strategy for La Brea Bakery and Otis Spunkmeyer across Retail, Foodservice, QSR, and emerging channels.
- Drive topline and P&L growth through brand marketing, customer marketing, and strategic innovation initiatives.
- Develop and execute multi-year marketing and innovation roadmaps grounded in consumer, customer, and market insights.
- Partner closely with Sales, R&D, Finance, and Operations to align growth strategies with commercial execution.
- Establish best-in-class category management practices to drive growth with existing and new Retail customers.
- Lead, develop, and inspire a high-performing marketing and innovation organization, prioritizing talent development and succession.
- Define and track KPIs to measure brand health, revenue growth, and return on marketing investment.
Benefits
- Comprehensive medical, dental, and vision coverage
- Company-paid life insurance
- Additional voluntary life insurance options
- Paid parental leave
- Generous paid time off
- Paid holidays
- Competitive retirement plans
- Short- and long-term disability coverage
- HSA and FSA plans
- Performance incentive plans
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What This Job Offers
Job Type
Full-time
Career Level
Executive
