VP, Associate Creative Director, Copy

BGBx

9h•$170,000 - $200,000

About The Position

The VP, Associate Creative Director, Copy is a senior-level creative department position and the key day-to-day contact and partner for Account Management in defining and executing client promotional plans. The role oversees the book of business for assigned brands and collaborates with Creative, Art, Medical, Strategy, Account, Studio, Digital, and Presentation teams to deliver high-quality, scientifically accurate promotional work across media. The position provides creative leadership across the department and agency, including leading conceptual work, contributing to new business pitches, setting creative excellence standards, supporting strategic and tactical planning, and identifying enrichment opportunities. It also manages team performance and operations by evaluating creative work, providing regular feedback and professional-development support, overseeing utilization and workflow, and anticipating and resolving potential issues.

Requirements

At least 8 years of experience in healthcare communications.
Exceptional creative ideation and evaluation skills, with the ability to work across media and audiences.
Ability to produce strong creative work and contribute standout ideas in creative reviews.
Expertise in and understanding of the regulatory and business environment of healthcare communications.
Ability to conceive and deliver strong presentations on creative, strategic, or agency educational topics.
Ability to remain composed under pressure, think flexibly, prioritize, and delegate.
Continually pursue personal development to stay current and better understand the agency’s brands and business.

Nice To Haves

Bachelor’s degree preferred.
Leadership experience managing large teams and/or multiple brands.
Experience bringing new assets from pre-launch through launch, including high-science and accelerated-approval products, with cross-channel campaign execution.
Experience working with cross-functional teams combining Medical Communications, PR, Promotion, and other disciplines.
Experience with new business pitches.
Experience with global assignments.
Awards for creative excellence.

Responsibilities

Oversee the book of business for one or more brands handled by the creative team.
Partner with the Creative Director/Associate Creative Director and Art to ensure the quality of ideation and execution across assigned brands.
Work with Medical to maintain scientific accuracy in promotional work and explore opportunities based on data.
Partner with Strategy and Account on project deliverables and objectives.
Craft promotional copy, including messages, concepts, and campaigns.
Complete and refine Creative Briefs for conceptual assignments with input from Creative, Medical, Account, and Strategy.
Lead cross-department conceptual efforts.
Take a key role in developing and presenting new business pitches.
Set and reinforce department standards for creative excellence (STORM criteria).
Serve as a senior creative lead for the extended agency team and a valued partner to clients.
Lead team strategic and tactical planning.
Partner with Studio, Digital, and Presentation to establish and maintain high execution standards across materials and media.
Identify and deliver enrichment opportunities for the department and agency, including agency-wide initiatives such as Start Class.
Evaluate creative ideation and execution and provide perspective on improving team skills and expertise.
Provide regular feedback, complete APEs, and encourage team members’ professional development.
Manage team utilization and workflow, including staff allocation, project timing, budgets, and issue management.
Assess processes and people for improvement, anticipate potential crises, and intervene to prevent them.