VP, Analytics

Muck Rack

8h•$250,000 - $300,000•Remote

About The Position

Muck Rack is seeking a VP of Analytics to build and lead a new dedicated analytics team. This role offers the opportunity to shape the analytics function from the ground up, owning the data platform, metric definitions, and analytical infrastructure. The VP will lead a team of analytics engineers and business analysts, ensuring the company operates from a consistent set of data and that operating cadences are powered by trustworthy, automated data. The goal is to build an AI-native analytics experience for on-demand insights. This role goes beyond building dashboards and answering data questions; it involves acting as a product manager for the analytics function, understanding business team workflows and pain points, and proactively building data products and tooling to enhance performance. The VP will manage the balance between ad hoc requests and infrastructure development, owning a prioritization framework to focus on high-leverage work. This position reports directly to the COO/CFO.

Requirements

8+ years of progressive analytics leadership experience, including managing both analytics engineers and business analysts at a B2B SaaS company.
Track record of building and scaling embedded or hub-and-spoke analytics models.
Deep understanding of the modern data stack, including dbt, Snowflake (or equivalent), and at least one major BI tool.
Experience acting as a “product manager” for an analytics function, including mapping stakeholder workflows, proactively building data products, and making deliberate prioritization decisions.
Experience managing the tension between ad hoc requests and long-term infrastructure investment, with a framework for balancing them.
Demonstrated ability to partner with and influence C-level and VP-level stakeholders across Sales, Finance, Product, and Customer Success, with strong executive presence and business acumen.
Comfort with AI/LLM-enabled analytics, with a clear point of view on how AI changes the analytics function and the ambition to build toward it.
Strong opinions about BI tooling, data quality, and practical self-serve analytics.
Ability to translate a business question into a data model, and a data model into a business narrative.
Alignment with Muck Rack’s core values: Customer Devotion, Resilience, Transparency, Ownership.
Proactively incorporate AI tools into day to day work to improve productivity and accelerate delivery.

Nice To Haves

Background in or exposure to media, PR, communications, or content-oriented businesses.
Experience evaluating or leading a BI tool migration.
Hands-on experience with dbt Semantic Layer, MetricFlow, or similar metric definition frameworks.
Experience building AI-powered analytics tools (text-to-SQL agents, automated reporting, anomaly detection).

Responsibilities

Own the data and metric definitions, defining and maintaining the single source of truth for all business metrics.
Own the analytics engineering function, maintaining the dbt project and building the semantic layer for human and AI-driven analytics.
Set the AI analytics roadmap, architecting the path towards natural language, self-service analytics.
Lead embedded business analysts, acting as their product manager to understand workflows and build data products and tooling.
Set quality standards and methodology for analysts to ensure consistency in metric definitions, analytical rigor, and output quality.
Build and run the BA community of practice, facilitating syncs, peer review, and professional development.
Manage the intake and prioritization of analytical work, balancing ad hoc requests with infrastructure investment.
Drive the BI and AI analytics strategy, evaluating BI tooling and building the semantic layer.
Deliver natural language querying capabilities for quick metric answers.

Benefits

Home office stipend, phone and internet reimbursement, coworking membership
Virtual and in-person team bonding (lunches, events, competitions)
Competitive geo-neutral pay in the U.S.
Annual reviews to ensure equity and market alignment
Standardized bonus or commission structure
401(k) with employer contributions
Equity opportunities
Comprehensive medical, dental, vision, disability, and life insurance for employees and dependents
100% premium coverage for individuals on high-deductible plans
24/7 Virtual Care and Employee Assistance Program
Employer-funded HSA contributions and other pre-tax benefits
Quarterly wellness stipend and free Headspace subscription
4+ weeks of PTO, plus paid sick and mental health days
13 paid holidays with the option to swap for personal days
Up to 16 weeks of fully paid parental leave
Transparent pathways for internal mobility and promotion
Bi-annual performance reviews, team workshops, and leadership training
Unlimited access to Coursera and O’Reilly
2 additional PTO days annually for learning and development