VP, Advertiser Sales Lead
About The Position
Mastercard Services is a key differentiator for Mastercard, providing cutting-edge solutions that help our customers achieve their objectives. Centered on data-driven technologies and innovation, our services include payments-focused consulting, loyalty and marketing programs, data-driven platforms, and cybersecurity solutions. The Consumer Acquisition and Engagement Organization, within Services, focuses on bringing consumer and cardholder engagement to the next level by delivering better outcomes through personalized, relevant experiences and rewards. This role specifically focuses on Mastercard Commerce Media (MCM), our commerce media network and advertising solutions business. MCM combines Mastercard's differentiated commerce signals with a closed-loop measurement framework and media activation capabilities to help advertisers drive measurable performance and best-in-class returns. The VP, Commerce Media Advertiser Sales will focus exclusively on the demand side of the MCM business: activating brands, agencies, and advertiser partners across priority categories including retail, dining, travel, entertainment, and financial services. This is a quota-carrying, revenue-producing leadership role responsible for building and scaling the advertiser-facing sales motion for MCM in North America. Reporting to the SVP, Commerce Media Sales, this leader will own demand-side revenue execution, pipeline development, advertiser acquisition, and expansion across Fortune 500 brands, agency holding companies, independent agencies, and relevant buying platforms. The VP will translate the broader MCM commercial strategy into an advertiser sales operating plan, define priority verticals and target account lists, establish a disciplined sales process, and partner closely with Product, Marketing, Mastercard account teams, RevOps, and the publisher-side commercial team to bring differentiated commerce media solutions to market.
Requirements
- 15+ years of commercial experience with a proven track record driving revenue in retail media, commerce media, digital advertising, adtech, agency, media platform, or performance marketing businesses.
- Demonstrated success selling to Fortune 500 brands and agency holding companies, with direct experience managing senior advertiser and agency relationships.
- Deep understanding of advertiser needs across performance media, retail media, commerce media, audience activation, measurement, attribution, incrementality, and return on ad spend.
- Proven ability to build and scale a revenue-producing sales motion, including target account strategy, pipeline management, forecasting, deal strategy, negotiation, and customer expansion.
- Strong personal network across brand, agency, and demand-side media communities in North America, with credibility to open doors at strategic accounts.
- Experience hiring, managing, and developing high-performing sales talent in a distributed or matrixed environment; experience building a commercial function or new sales motion is a strong plus.
- Ability to translate complex data, measurement, and media capabilities into simple, compelling commercial narratives for senior buyers.
- Comfort operating in ambiguity, building structure where none exists, and moving with urgency while maintaining quality and control.
- Strong executive presence and communication skills appropriate for representing Mastercard externally and engaging Mastercard senior leadership internally.
- Demonstrated ability to collaborate across Product, Marketing, Account Management, RevOps, Legal, Finance, and regional teams to drive commercial outcomes.
- Bachelor's degree required
Nice To Haves
- MBA or advanced degree a plus.
Responsibilities
- Own the North American advertiser revenue target for MCM and deliver against quarterly and annual commitments.
- Translate the overall MCM strategy into a demand-side sales plan across priority verticals, advertiser segments, agency relationships, and channel partners.
- Define advertiser account prioritization, pipeline coverage requirements, sales plays, qualification standards, deal structures, and revenue expansion motions.
- Build a repeatable advertiser acquisition and expansion model that connects MCM capabilities to measurable customer outcomes.
- Lead senior-level engagement with Fortune 500 advertisers, agency holding companies, independent agencies, trade desks, and other demand-side decision makers.
- Develop executive relationships with CMOs, Chief Media Officers, Chief Digital Officers, Heads of Performance Marketing, agency investment leads, and commerce media leaders.
- Drive direct and agency-led sales motions, including strategic account planning, joint business plans, RFP / brief response strategy, and annual partnership development.
- Represent MCM externally as a credible commercial leader for advertisers seeking measurable performance, attribution, audience relevance, and commerce outcomes.
- Ensure seller teams can clearly articulate the advertiser use cases for targeting, activation, measurement, optimization, and campaign performance reporting.
- Establish a disciplined advertiser sales operating cadence, including pipeline reviews, forecast management, deal inspection, win/loss analysis, and executive readouts.
- Partner with RevOps to define dashboards, scorecards, pipeline hygiene standards, stage definitions, and forecast accuracy expectations to drive additional yield for the organization.
- Drive cross-functional execution with Mastercard account teams, regional Services peers, Product, Marketing, Legal, Finance, and Delivery to move opportunities from qualification to close.
- Build, coach, and develop a high-performing advertiser sales team focused on revenue growth, customer relevance, accountability, and disciplined execution.
Benefits
- insurance (including medical, prescription drug, dental, vision, disability, life insurance)
- flexible spending account and health savings account
- paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave)
- 80 hours of Paid Sick and Safe Time
- 25 days of vacation time and 5 personal days, pro-rated based on date of hire
- 10 annual paid U.S. observed holidays
- 401k with a best-in-class company match
- deferred compensation for eligible roles
- fitness reimbursement or on-site fitness facilities
- eligibility for tuition reimbursement
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What This Job Offers
Job Type
Full-time
Career Level
Executive
