VP, Adobe Alliance Partner Manager

dentsu

2d•Remote

About The Position

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. The Vice President, Adobe Alliance Partner Manager (APM) is responsible for originating and shaping new business opportunities through Merkle’s strategic partnership with Adobe. This role reports into the SVP, Marketing & Solutions Growth and drives Merkle influenced services revenue and attributed Adobe software revenue by leading senior-level alliance relationships, supporting pre-sales activities, and advancing joint go-to-market initiatives across the Adobe ecosystem. You will blend alliance leadership, consultative sales, and ecosystem expertise. Success in this role is measured by pipeline growth, qualified opportunities and revenue impact.

Requirements

15+ years of overall professional experience, with at least ten years in alliance management, partner sales, or consultative digital services sales.
Demonstrated experience working with Adobe and strong knowledge of the Adobe ecosystem.
Proven success influencing complex, multi-stakeholder sales opportunities.
Experience engaging senior leaders, including SVP and C-level stakeholders.
Background in digital media, marketing technology, ad technology, or digital agency environments.

Responsibilities

Originate and develop new Merkle services opportunities through the Adobe partner ecosystem, contributing to a growing pipeline and a high volume of qualified opportunities.
Lead Merkle’s strategic relationships with Adobe partner managers across multiple product and solution areas, serving as the primary alliance point of contact.
Act as a subject matter expert within the Adobe ecosystem, supporting new sales with existing clients and new logos through pre-sales activities such as workshops, discovery sessions, and solution advisory (no delivery responsibility).
Serve as the assigned alliance lead for a portfolio of clients, coordinating alliance strategy, opportunity identification, and partner engagement.
Enable and support Adobe Partner Sales Managers by positioning Merkle’s capabilities and offerings to help advance and close joint opportunities.
Track and manage opportunities across quota, stage, product, and offering using CRM and partner portals.