VP, Account Strategy

MediassociatesNewtown, CT
2d

About The Position

Mediassociates is seeking a Vice President, Account Strategy to lead our client services and account planning function. This executive-level role will drive strategic media planning, strengthen client partnerships, and lead a high-performing team to deliver measurable business outcomes. You'll combine data-driven strategy, media expertise, and client leadership to guide omnichannel campaigns and elevate client performance across paid, owned, and earned media. This posting provides a summary of the role. Please refer to the full job description for complete details and requirements.

Requirements

  • 15+ years in media strategy, account leadership, or agency environment
  • Proven experience managing senior client relationships and large accounts
  • Strong expertise in omnichannel media planning and performance marketing
  • Ability to turn data into clear, compelling insights and presentations
  • Experience leading teams and driving operational excellence
  • Strategic mindset with a balance of analytical and creative thinking
  • Bachelor's degree required

Responsibilities

  • Lead and develop the Account Planning team, setting vision and driving performance
  • Serve as a senior strategic advisor to clients, building strong executive relationships
  • Translate data and analytics into actionable marketing strategies
  • Oversee campaign strategy, audience targeting, and measurement frameworks
  • Drive client growth, retention, and revenue performance
  • Collaborate cross-functionally with Media, Digital, Analytics, and Ad Ops teams
  • Contribute to new business development and pitch strategy
  • Coach and mentor team members, fostering a high-performing, collaborative culture
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