Visual Storytelling & Social Media Strategist

Amazon Watch•Oakland, CA

5d•$77,000 - $85,000•Onsite

About The Position

Amazon Watch is seeking a passionate professional to serve as their Visual Storytelling & Social Media Strategist as part of the Amazon Watch Communications Team. This position is responsible for creating compelling digital content and coordinating Amazon Watch’s social media presence. Working as part of the Communications team and in close collaboration with program, digital organizing, development, and partnership staff, the Strategist translates Amazon Watch’s campaigns, partnerships, and rapid-response priorities into accessible and engaging content. The position creates and edits multimedia materials, coordinates publishing across social platforms, engages online communities, and helps maintain the organization’s collection of visual and digital assets. The ideal candidate combines creativity and strong editorial judgment with excellent organization, cultural sensitivity, and a commitment to ethical storytelling. This is an individual-contributor position and does not supervise staff or hold responsibility for departmental budgets or organization-wide communications strategy.

Requirements

At least two years of relevant professional experience in social media, digital content creation, journalism, communications, online campaigning, or a related field.
Bilingual English-Spanish or English-Portuguese
Demonstrated experience creating content for platforms such as Instagram, Facebook, LinkedIn, TikTok, YouTube, or other relevant channels.
Strong writing, editing, proofreading, and verbal communication skills.
Experience creating or editing visual and multimedia content, particularly short-form video and social graphics.
Strong editorial judgment and the ability to communicate complex subjects clearly and accurately.
Excellent organizational skills, attention to detail, and ability to manage multiple assignments and deadlines.
Ability to balance planned work with time-sensitive and rapid-response communications.
Ability to work independently while collaborating effectively across teams.
Demonstrated commitment to racial justice, climate justice, Indigenous rights, and equitable communications.
Thoughtful understanding of consent, representation, attribution, and power in storytelling involving Indigenous and affected communities.
Familiarity with shared file systems, digital asset organization, social scheduling tools, and collaborative project-management platforms.

Nice To Haves

Experience communicating about Indigenous rights, environmental justice, climate justice, human rights, or corporate accountability.
Experience working in an advocacy, nonprofit, movement, or campaign environment.
Working knowledge of design and multimedia tools such as Adobe Creative Cloud, Canva, or comparable applications.
Experience with social media analytics and using performance information to improve content, including familiarity with Meltwater.
Photography, videography, audio production, animation, or illustration skills.
Experience working respectfully across cultures, geographies, and time zones.

Responsibilities

Create engaging, audience-centered content for Amazon Watch’s social media platforms (especially Instagram), including written posts, graphics, short-form videos, photographs, audio, and other multimedia materials.
Produce and edit original visual and audio content that communicates Amazon Watch’s campaigns, partnerships, and impact.
Adapt campaign information, research, news, and partner updates into clear and compelling digital stories.
Edit and prepare content provided by Indigenous partners and allies for amplification, following organizational standards for consent, attribution, accuracy, and ethical storytelling.
Support the creation and editing of materials for Amazon Watch’s website, emails, publications, events, and fundraising communications as assigned.
Source photographs, video, audio, and other creative assets for communications and campaign projects.
Help maintain consistency with Amazon Watch’s editorial voice, visual identity, messaging, and style guidelines.
Coordinate the day-to-day implementation of Amazon Watch’s social media plans across relevant platforms.
Maintain an accurate and collaborative social media calendar in coordination with the Communications team.
Draft, schedule, publish, and quality-check social content, balancing planned communications with rapid-response needs.
Monitor social channels and coordinate timely, appropriate engagement with followers, partners, and other online communities.
Identify opportunities to amplify Indigenous partners, allies, campaigns, and relevant news.
Support relationships and content collaborations with aligned creators, influencers, and organizational partners.
Stay informed about platform developments, digital storytelling practices, audience behavior, and emerging opportunities.
Track basic performance indicators and prepare regular summaries to help the team understand what content is reaching and engaging audiences.
Organize and maintain Amazon Watch’s digital archive of photographs, video, audio, graphics, and related permissions and attribution information.
Coordinate internal requests for visual and multimedia assets.
Proactively identify and acquire evergreen assets and footage for future projects.
Maintain organized content files, production notes, source information, and related communications materials.
Assist in monitoring mentions and coverage on social media related to Amazon Watch’s priority issues and campaign targets.
Help respond to appropriate academic, informational, presentation, and research requests.
Participate in Communications team planning and editorial discussions.
Coordinate closely with program staff to ensure content is accurate, timely, culturally appropriate, and aligned with campaign objectives.
Manage assigned projects and deadlines while communicating clearly about priorities, dependencies, and capacity.
Contribute to a collaborative, equitable, and supportive team culture.
Provide communications support for special projects and organizational priorities as needed.