Visual Merchandising Specialist (West coast)

Eileen Fisher•San Francisco, CA

6d•$70,000 - $90,000•Hybrid

About The Position

EILEEN FISHER creates simple, timeless shapes designed to work together effortlessly, season after season. We make our clothes to last—and then take them back to be reworn again or remade into entirely new designs. We believe in the fundamental potential of every person—our employees, our customers and those who make our clothes—and are committed to creating conditions that empower people. It’s all part of our commitment to doing business in a way that helps build a better industry and a better future. Our clothes are sold at over 60 EILEEN FISHER retail stores, and 1,000 department and specialty stores internationally, as well as 2 RENEW stores, which feature gently worn and remade designs from our take-back program. EILEEN FISHER is one of the largest women’s fashion companies to be a certified B Corporation, which means we voluntarily meet high criteria for social and environmental performance, accountability, and transparency. Based on the west coast, this position supports wholesale and DTC sales and brand consistency (approximately 50/50 split). The successful incumbent will coordinate freelance visual merchandising teams, monitor DTC visual workstreams, develop scalable training and visual directives, and partner cross-functionally to help deliver cohesive EILEEN FISHER brand experiences across wholesale and direct channels. This role uses business analytics and field insights to prioritize market support, optimize in-store presentation, and educate partners to grow sales and strengthen the brand in-market.

Requirements

Based on the west coast
Support wholesale and DTC sales and brand consistency (approximately 50/50 split)
Coordinate freelance visual merchandising teams
Monitor DTC visual workstreams
Develop scalable training and visual directives
Partner cross-functionally to help deliver cohesive EILEEN FISHER brand experiences across wholesale and direct channels
Use business analytics and field insights to prioritize market support, optimize in-store presentation, and educate partners to grow sales and strengthen the brand in-market
Organize and maintain imagery/assets in Figma and shared platforms for cross-functional access
Act as a resource for Wholesale and DTC locations: advise on directives, signage, and visual merchandising strategies to promote consistent brand presentation
Support onboarding and day-to-day communication with freelance visual merchandising partners
Facilitate schedules and communication between freelancers, Account Executives, store teams, and corporate partners
Track timely submission of field reports, recaps, and imagery
Use internal reporting and other analytics to monitor field effectiveness and flag markets needing additional support
Provide actionable feedback to store teams and integrate DTC learnings into broader visual directives and training materials
Support DTC visual initiatives and help ensure synergies between wholesale and direct retail presentation
Assist with store openings and renovations as needed
Maintain regular communication to support alignment on seasonal priorities, visual standards, product initiatives, and operational issues
Build and maintain relationships with district executives, store leadership, specialists, personal shoppers, visual teams, and account partners
Produce weekly/monthly business recaps and field summaries highlighting product feedback, visual opportunities, staffing concerns, customer trends, and competitive insights for Sales, Buying, Planning, Marketing, and Visual teams
Develop scalable training templates, visual tools, and resources for field teams, Company Stores, and wholesale partners
Plan and deliver brand education programs, seasonal seminars, floor sets, and product trainings (virtual and in-person)
Comfortable presenting to groups
Support major wholesale events, including Atlanta Market (three times annually), with showroom setup, visual execution, appointment prep, and collaboration with Account Executives
Monitor business performance vs. goals
Use sales reporting, ISD data, and market feedback to recommend and prioritize field support, assortment adjustments, staffing, and visual initiatives across wholesale and DTC channels
Synthesize field feedback into actionable recommendations for cross-functional teams and corporate leadership to improve execution and support growth
Regularly evaluate competitors and market trends
Compile insights to inform strategy and merchandising decisions

Nice To Haves

Experience with Figma

Responsibilities

Support creation and execution of seasonal Visual Merchandising Directives (VMDs) and in-store photo shoots (three seasonal cycles)
Develop account- and store-specific styling and floor presentation recommendations by reviewing buys/assortments with Sales and Merchandising.
Monitor alignment of visual assets with seasonal brand messaging; organize and maintain imagery/assets in Figma and shared platforms for cross-functional access.
Act as a resource for Wholesale and DTC locations: advise on directives, signage, and visual merchandising strategies to promote consistent brand presentation.
Coordinate with and assign freelance visual merchandising partners across priority markets and wholesale accounts; support onboarding and day-to-day communication.
Recommend visit cadence and territory assignments based on sales performance, store conditions, and strategic opportunity, in partnership with Account teams.
Facilitate schedules and communication between freelancers, Account Executives, store teams, and corporate partners; track timely submission of field reports, recaps, and imagery.
Use internal reporting and other analytics to monitor field effectiveness and flag markets needing additional support.
Visit West Coast DTC stores to verify alignment with brand standards, provide trainings, and review floor set execution via pictures.
Provide actionable feedback to store teams and integrate DTC learnings into broader visual directives and training materials.
Support DTC visual initiatives and help ensure synergies between wholesale and direct retail presentation.
Assist with store openings and renovations as needed; could be 4 annually
Serve as a liaison between freelance field teams and internal stakeholders; maintain regular communication to support alignment on seasonal priorities, visual standards, product initiatives, and operational issues.
Build and maintain relationships with district executives, store leadership, specialists, personal shoppers, visual teams, and account partners.
Produce weekly/monthly business recaps and field summaries highlighting product feedback, visual opportunities, staffing concerns, customer trends, and competitive insights for Sales, Buying, Planning, Marketing, and Visual teams.
Develop scalable training templates, visual tools, and resources for field teams, Company Stores, and wholesale partners.
Plan and deliver brand education programs, seasonal seminars, floor sets, and product trainings (virtual and in-person); comfortable presenting to groups.
Support major wholesale events, including Atlanta Market (three times annually), with showroom setup, visual execution, appointment prep, and collaboration with Account Executives.
Monitor business performance vs. goals; use sales reporting, ISD data, and market feedback to recommend and prioritize field support, assortment adjustments, staffing, and visual initiatives across wholesale and DTC channels.
Synthesize field feedback into actionable recommendations for cross-functional teams and corporate leadership to improve execution and support growth.
Regularly evaluate competitors and market trends; compile insights to inform strategy and merchandising decisions.