Visual Designer

American Dream•East Rutherford, NJ

About The Position

The Visual Designer takes projects from initial concept through final installation, ensuring presentations are visually impactful, brand-aligned, thoughtfully executed, and maintained to a high standard. This creative, detail-oriented role transforms ideas into memorable physical experiences in a fast-paced environment. The position designs and executes merchandising displays, window presentations, promotional installations, seasonal décor, and in-center activations that reflect the American Dream brand and enhance the guest experience. It supports marketing campaigns, special events, seasonal initiatives, tenant programs, and promotional priorities, carrying concepts through ideation, production, installation, and final presentation. The Visual Designer works with merchandise, props, graphics, fixtures, décor, signage, and promotional materials, while maintaining visual standards and coordinating with internal teams, tenants, and vendors. The role also handles display maintenance and transitions, supply ordering and inventory, and the organization and care of reusable visual assets.

Requirements

At least 2 years of professional experience in visual merchandising, visual design, experiential design, retail displays, environmental design, or a related creative discipline.
Demonstrated ability to transform creative concepts into polished physical displays and experiences.
Strong understanding of visual merchandising principles, including color, composition, scale, proportion, balance, placement, storytelling, and spatial presentation.
Strong organizational, project management, and time-management skills, with the ability to prioritize multiple assignments and deadlines.
Ability to work efficiently in a fast-paced, highly visible environment while maintaining attention to detail and quality.
Strong interpersonal and communication skills and ability to collaborate with internal teams, external partners, vendors, and other stakeholders.

Nice To Haves

Experience in specialty retail, luxury retail, fashion/apparel, entertainment, hospitality, or another highly experiential consumer environment.
Bachelor’s or Associate degree in Visual Design, Visual Merchandising, Interior Design, Graphic Design, Fashion Merchandising, Marketing, or a related discipline; equivalent professional experience will also be considered.

Responsibilities

Conceptualize, design, and execute merchandising displays, window presentations, promotional installations, seasonal décor, and in-center activations that reflect the American Dream brand and enhance the guest experience.
Develop creative concepts and visual solutions for marketing campaigns, special events, seasonal initiatives, tenant programs, and promotional priorities.
Take creative concepts from ideation through production, installation, and final presentation.
Curate and arrange merchandise, props, graphics, fixtures, décor, signage, and promotional materials to communicate themes, campaigns, and brand stories.
Apply composition, color, scale, balance, spatial design, merchandising principles, and current visual trends to create engaging environments.
Maintain brand standards and visual merchandising guidelines throughout the property.
Partner with Marketing, Events, Operations, Guest Services, tenants, vendors, and other stakeholders on visual initiatives and center-wide programming.
Install, refresh, maintain, and remove visual displays, including seasonal and promotional transitions.
Position displays, fixtures, props, signage, and other visual elements to maximize visibility, functionality, and aesthetic impact.
Inspect displays and installations regularly to ensure they remain clean, organized, appealing, and consistent with established standards.
Maintain inventory of visual merchandising supplies, materials, tools, props, fixtures, and décor.
Coordinate and place orders for visual supplies and materials in advance of campaigns, installations, and activations.
Organize, store, maintain, and track reusable visual assets and materials.
Maintain a clean, safe, efficient, and organized workspace and storage environment.
Manage multiple projects and priorities while meeting deadlines and maintaining creative quality.
Execute operational processes efficiently while balancing creative priorities with timelines, budgets, available materials, and business needs.
Collaborate with team members on installations and larger-scale visual projects, including work coordinated across multiple areas of the property.
Perform other related visual merchandising, design, and special project responsibilities as needed.