Visual Designer, Lifecycle Marketing

Chime Financial, Inc•San Francisco, CA

15h•Hybrid

About The Position

We’re hiring a Designer II, Lifecycle Marketing to help define how Chime shows up across the member journey. This is not a traditional production role. You’ll sit at the intersection of creativity, systems, and emerging technology—reimagining what lifecycle marketing can be when it’s treated as a true creative discipline. You’ll shape high-impact, insight-driven experiences across email, push, in-app, and beyond—while building the creative systems that allow us to reach millions of members in smarter, more personalized ways. This role is for a designer who thinks big, moves fast, and sees scale as an opportunity to do the most meaningful work of their career. You’ll be shaping the experience of millions of people, every day. Lifecycle at Chime isn’t just messaging—it’s one of our most direct and powerful connections to our members. The opportunity is to turn it into something people actually look forward to. You’ll also help define what modern lifecycle marketing looks like at scale—where creativity, systems, and technology come together to unlock better experiences and real financial progress for our members. Chime is one of the largest fintech companies in the U.S. and the #1 most loved banking app, serving more than 10 million active members. We’re building a best-in-class, in-house creative team—and lifecycle is one of our most powerful and underutilized canvases. The base salary offered for this role and level of experience will begin at $116,000.00 and up to $160,000.00. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

Requirements

4-6+ years of experience in lifecycle, product, or marketing design
A strong point of view on creative systems and how to design for scale
Experience designing across lifecycle channels like email, push, in-app, and SMS
A track record of driving measurable impact through your work
A deep understanding of user behavior, journeys, and experimentation
Fluency in Figma and modern design systems, and AI-native thinking
Strong storytelling and communication skills, with the ability to influence cross-functional partners
The ability to own large areas of work and navigate ambiguity with confidence

Responsibilities

Lead the creative direction for lifecycle marketing, defining how Chime engages members across key moments and journeys
Turn lifecycle strategy into compelling, cohesive narratives that go beyond individual assets
Apply AI and emerging tools to transform how lifecycle campaigns are concepted, produced, and personalized at scale.
Partner with Growth to drive experimentation, using insights and performance data to evolve creative approaches
Raise the bar for lifecycle creative, delivering work that is both brand-building and performance-driving
Collaborate closely with Product, Content, Marketing, and Engineering to bring ideas to life
Operate with autonomy, identifying opportunities and pushing the work—and the team—forward

Benefits

Bonus
Competitive equity package
Four days a week in the office and Fridays from home for those near one of our offices
Team and company-wide events depending on location
Backup child, elder, and/or pet care
Subsidized commuter benefit
401k match
Medical, dental, vision, life, and disability benefits
Generous vacation policy
Company-wide Chime Days
Company-wide paid days off
1% of your time off to support local community organizations of your choice
Annual wellness stipend
Up to 24 weeks of paid parental leave for birthing parents
12 weeks of paid parental leave for non-birthing parents
Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more.
In-person and virtual events