Visual Content Designer
About The Position
The Visual Content Designer creates high-quality print and digital assets that strengthen NHC’s brand across channels. Reporting to the Senior Brand Marketing Manager, the designer handles requests from the Merchandising, Marketing, and Partnerships teams from brief through final delivery. The work includes design for web, email, social, presentations, in-store materials, and print, as well as shooting and editing short-form video. The designer also leads creative for the monthly Brand Acceleration program in partnership with Merchandising. The role manages a high-volume design request queue in Asana, maintains the team’s Dropbox asset library, and develops templates and workflows to improve efficiency. The position is hybrid, based in the Franklin, Tennessee office, with three in-office days per week preferred; remote candidates may also be considered. The ideal candidate is detail-oriented and adaptable, has strong print, digital, and video skills, and is familiar with AI design tools.
Requirements
- Bachelor’s degree in Graphic Design or a related field, or equivalent experience.
- 2–4 years of graphic design experience, in-house or at an agency; consumer or retail brand experience is ideal.
- Proficiency in Adobe Illustrator and Figma.
- Strong Adobe Creative Cloud skills, including Photoshop and InDesign.
- Experience shooting and editing video in Adobe Premiere Pro or CapCut, with working knowledge of lighting and audio capture.
- Working knowledge of print production, including file preparation, bleeds, color modes, and vendor specifications.
- A portfolio demonstrating work across presentations, in-store, print, digital, and video.
- Ability to work a hybrid schedule from the Franklin, Tennessee office; three in-office days per week are preferred. Remote candidates will also be considered.
- Strong design craft across layout, typography, color, print, digital, and video.
- Attention to detail, prioritization, clear communication, coachability, initiative, accountability, reliability, and consistent execution.
Nice To Haves
- Experience in health, wellness, supplements, or CPG retail.
- Familiarity with AI design tools such as Adobe Firefly or Midjourney.
- Co-marketing or trade marketing experience designing for and with partner brands.
- Motion graphics experience in After Effects.
- Experience creating vertical video for Instagram Reels, TikTok, and YouTube Shorts.
- Experience managing a request queue in Asana or a similar project management tool.
- Experience managing shared asset libraries in Dropbox.
Responsibilities
- Design digital assets for web and email, including banners, hero images, landing page graphics, and email modules.
- Create sales, brand-partner, and internal presentations, including reusable slide templates.
- Produce in-store and print materials such as displays, signage, flyers, sell sheets, and event materials, preparing print-ready files to specifications.
- Design packaging inserts, including insert cards, product guides, and in-box collateral.
- Shoot and edit short-form video and motion content for social, web, email, and in-store screens.
- Develop monthly Brand Acceleration campaign creative with the Merchandising team across required formats and deliver assets for approval.
- Receive and manage design requests through Asana, clarify briefs, and keep request status and files current.
- Prioritize a high volume of requests, meet agreed timelines, and flag conflicts, scope changes, or missing information early.
- Maintain Dropbox file organization, including folder structures, naming conventions, raw footage, and the final asset library.
- Apply NHC brand guidelines consistently and help improve the quality of brand visuals.
- Build and maintain design templates that improve team efficiency.
- Review files for errors before submitting them for approval.
- Maintain regular and predictable attendance, including scheduled in-office days for hybrid employees.
Benefits
- Medical, dental, and vision insurance.
- Employee discount averaging 35% off retail prices on more than 20,000 natural health products.
- 401(k) with up to a 4% company match.
- Paid time off, with accrual increasing with tenure.
- Paid holidays.
- YMCA membership discount.
- Access to the Perks at Work discount platform.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
