Virtual Event Marketing Manager

T-Mobile • Frisco, TX

1d • Hybrid

About The Position

At T-Mobile, we're dedicated to providing exceptional experiences to our customers, and that extends to our virtual events and webinars. We're seeking an experienced Virtual Event Marketing Manager to join our team. This role will focus on building awareness for T-Mobile's suite of products and services through strategic event marketing campaigns, with a particular emphasis on virtual events and webinars. The ideal candidate will have a strong background in marketing, with a knack for both day-to-day execution and long-term strategy.

Requirements

• Bachelor’s degree in marketing, communications, business, or related field.
• 6+ years of experience in B2B Marketing.
• Expertise in SalesForce.
• Shown success in managing virtual events and webinars, as well as in-person events.
• Strong project management experience, with the ability to effectively manage multiple projects simultaneously.
• Knowledge of marketing principles and strategies.
• Strong written and verbal communication skills.
• Demonstrated ability to plan and implement marketing campaigns.
• Exceptional organizational skills and attention to detail.
• Effective time management abilities and the capacity to meet deadlines.
• Proficiency with SalesForce CRM.
• Meticulous attention to detail and strong critical thinking skills.
• Ability to adapt quickly to various situations and work well in a team environment.
• At least 18 years of age
• Legally authorized to work in the United States

Nice To Haves

• Preferred experience with On24 virtual platform.
• Experience with On24 virtual platform and customer engagement hubs.

Responsibilities

• Lead end-to-end management of virtual events and webinars, ensuring all timelines and objectives are met.
• Coordinate virtual event and webinar workstreams and develop tactical plans to achieve established goals.
• Cultivate strong cross-functional relationships with teams such as Product Marketing, Campaigns, Brand, Social, Paid Media to ensure alignment and successful outcomes.
• Leverage and improve upon established processes, templates, and best practices for virtual event and webinar execution.
• Lead the virtual events and webinars calendar and content calendar logistical planning.
• Develop content for virtual event and webinar-related social media posts, webpages, emails, and other communication channels.
• Implement and optimize email campaigns promoting virtual events and webinars using marketing automation platforms.
• Track and analyze the effectiveness of virtual events and webinars, making data-driven optimizations.
• Generate reports using SalesForce to measure content performance and overall campaign success for virtual events and webinars.
• Perform other related duties as assigned.

Benefits

• competitive base salary and compensation package
• annual stock grant
• employee stock purchase plan
• 401(k)
• access to free, year-round money coaches
• medical, dental and vision insurance
• flexible spending account
• paid time off
• up to 12 paid holidays
• paid parental and family leave
• family building benefits
• back-up care
• enhanced family support
• childcare subsidy
• tuition assistance
• college coaching
• short- and long-term disability
• voluntary AD&D coverage
• voluntary accident coverage
• voluntary life insurance
• voluntary disability insurance
• voluntary long-term care insurance
• mobile service & home internet discounts
• pet insurance
• access to commuter and transit programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees