Videographer

Trulieve•Columbus, OH
•Remote

About The Position

Trulieve is seeking an experienced Videographer to lead creative video production for its recreational and medical markets. The role shapes visual storytelling, elevates production quality, and develops engaging, on-brand customer experiences across digital channels. The ideal candidate brings experience in consumer packaged goods (CPG), retail, or lifestyle video marketing, a strategic creative mindset, and the ability to work within established brand identity systems while finding fresh ways to express each brand through motion and video. The Videographer partners with Creative Leadership, Marketing, Brand, Digital, and other stakeholders to develop integrated campaigns that strengthen brands and support business results. The position covers footage capture and editing, production workflow management, creative direction input, and development of practices to improve the quality, consistency, and efficiency of the creative organization. Remote work is available. Salary is commensurate with experience, and a comprehensive benefits package including paid time off is offered.

Requirements

  • At least 5 years of professional videography and editing experience; CPG brand experience is preferred, with additional retail or e-commerce experience.
  • Outstanding reel and portfolio demonstrating visual storytelling, campaign development, lighting expertise, and omni-channel video execution.
  • Ability to manage high-volume video production while maintaining exceptional creative quality across brands and channels.
  • Experience translating brand identity systems into video solutions that reinforce each brand's voice and personality.
  • Strong understanding of digital marketing strategy, customer experience, and performance-driven video creative.
  • Expert knowledge of cinematography, lighting, audio capture, color grading, and video composition.
  • Exceptional communication, presentation, and stakeholder management skills, including presenting visual concepts and rationale.
  • Strong organizational and project management skills, with the ability to balance multiple priorities in a fast-paced environment.
  • Expert proficiency in Adobe Creative Cloud, specifically Premiere Pro, After Effects, and Audition.
  • Experience managing physical camera equipment, studio spaces, and on-location shoots.
  • Self-motivated, with excellent creative judgment, strategic thinking, problem-solving skills, and a passion for producing exceptional work.

Nice To Haves

  • Experience producing video for promotional retail calendars and high-volume marketing organizations.
  • Experience supporting multiple brands within a CPG portfolio.
  • Experience working in highly regulated industries.
  • Experience using generative AI platforms and AI-powered creative tools for ideation, background building, production efficiency, and workflow.
  • Experience collaborating with copywriters, art directors, digital designers, and marketing partners on integrated digital campaigns.

Responsibilities

  • Lead production and editing of video marketing campaigns, promotional initiatives, product launches, and brand storytelling.
  • Maintain a high creative standard across video touchpoints, including social media, web, paid media, CRM, and retail displays.
  • Manage video production from pre-production planning through lighting, shooting, audio recording, and post-production editing.
  • Work within established brand identity systems while expressing each brand's personality through cinematography and motion.
  • Ensure visual consistency across brands while encouraging creative exploration that strengthens brand recognition and customer engagement.
  • Translate marketing strategies and business objectives into video concepts and campaign executions.
  • Collaborate with Creative Leadership, Marketing, Brand, and Digital teams on integrated campaign strategies and video solutions.
  • Oversee multiple high-priority video projects while ensuring creative quality and on-time delivery.
  • Develop and evolve production workflows, asset libraries, and reusable motion graphics to improve consistency and efficiency.
  • Keep up with video marketing trends, emerging camera technologies, and social platform best practices.
  • Foster creativity, collaboration, accountability, and continuous improvement across the production team.

Benefits

  • Comprehensive benefits package
  • Paid time off
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