Video Content Specialist

Parts Town • Addison, IL

4d • Hybrid

About The Position

The Video Content Specialist will be part of the SEO & Content Marketing Team, creating and optimizing video content across Parts Town properties and channels. This role will partner with the Video Content Strategist and Creative Team to produce high-quality videos that increase visibility in organic and AI search, drive engagement on YouTube channels, and build brand authority. The ideal candidate combines creativity, storytelling, search strategy, and video production to bring content to life and grow a fast-moving business.

Requirements

• 2+ years of experience in content marketing, social media marketing, and/or video production.
• Strong writing skills to craft video scripts, articles, project briefs, and description copy.
• Experience producing, directing, and filming videos, demonstrating a decent grasp of composition, framing, lighting, and storytelling through visuals.
• Solid understanding of video editing techniques (i.e., pacing, color grading, sound design), creating motion graphics or animations, and recording, editing, or mixing audio.
• Familiarity with Adobe Creative Cloud (Premiere Pro, After Effects, Audition, Photoshop, Illustrator) or similar editing software, such as Final Cut Pro, DaVinci Resolve, CapCut, etc.
• Ability to manage and organize raw footage, project files, and digital assets.
• Comfortable using generative AI tools for ideation, research, and content creation, such as OpenAI (ChatGPT, Sora), Microsoft Copilot, Google AI Studio (Veo, Gemini, Notebook), Perplexity, Claude, Canva, etc.
• Familiarity with analytics reporting tools, such as Google Analytics, BrightEdge, Google Search Console, SEMrush, Moz, Ahrefs, TubeBuddy, VidIQ, etc.
• Experience with CMS platforms, such as CoreMedia, WordPress, Joomla, HubSpot, or Magento.
• Passion for digital marketing and staying up-to-date with the latest trends and best practices in video production, content marketing, YouTube, SEO, AEO, and GEO.
• Strong project management and organizational skills - demonstrated through the ability to think on your feet, work with limited resources, and manage multiple campaigns with tight deadlines.
• Self-motivated with the ability to quickly pick up new skills and learn new tasks.
• Excellent communication skills, both written and oral.
• Pays close attention to detail.
• Comfortable traveling for on-location video shoots (5-10 times a year).

Nice To Haves

• Bachelor's degree in a related field is strongly preferred.

Responsibilities

• Generate high-quality, relevant video and article content for varying audiences and own the end-to-end content creation process.
• Collaborate and provide guidance on creating video content with Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) best practices in mind.
• Perform ongoing keyword discovery, competitor analysis, and audience research to identify video content gaps and drive production planning.
• Distribute and amplify content via Parts Town web properties, YouTube channels, social media, and relevant industry websites.
• Develop, implement, and provide detailed analytics and reporting of video content.
• Film and edit video content as needed, both in-office and on location with company partners and customers.
• Provide innovative solutions to meet objectives, while leveraging AI and modern tools to optimize workflows and enhance content creation.

Benefits

• Quarterly profit-sharing bonus
• Hybrid Work schedule
• Team member appreciation events and recognition programs
• Volunteer opportunities
• Monthly IT stipend
• Casual dress code
• On-demand pay options
• Health insurance
• 401(k) with match
• Employee assistance programs
• Paid time off
• Paid sick time off
• Paid holidays
• Paid parental leave
• Professional development opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree