Video Content Producer

Clearlink TechnologiesSalt Lake, UT
Hybrid

About The Position

Reviews.org is seeking a Video Content Producer to leverage video as a growth engine for the brand. This role involves scaling the existing YouTube channel, expanding into new topics, and adapting to AI-driven content discovery. The producer will support the larger editorial strategy, bringing video into the brand's storytelling and audience engagement. This position is unique in that it requires ownership and growth of channels, not just production. Success will be measured by the ability to ideate, create, and publish high-quality video content, grow YouTube and other video-first channels (Facebook, Instagram, TikTok) into significant audience and traffic sources, and develop strategies for video content to be surfaced and cited by AI answer engines. The role involves close collaboration with the Marketing Manager and Business Development team to ensure video content aligns with broader growth and revenue goals. The ideal candidate is adept at moving between ideation and execution, values reporting and iteration, and is eager to define video growth strategies for the brand.

Requirements

  • 5+ years of experience creating video content for digital or social platforms, ideally including hands-on experience growing a YouTube channel.
  • A strong sense of ideation, the ability to generate video concepts that fit both a brand's voice and an audience's interests.
  • Working knowledge of video production and editing (shooting, scripting, editing software).
  • Curiosity and comfort with ambiguity, genuine interest in how AI answer engines and evolving search behavior are changing video discovery.
  • Comfort owning KPIs: defining them, setting baselines and targets, and reporting progress against them.
  • Experience with YouTube Studio and native analytics on platforms like Facebook, TikTok, and Instagram, plus web analytics tools to track and report performance.
  • Strong cross-functional collaboration skills, with experience partnering across marketing and business teams to align content with broader goals.
  • Excellent communication skills, with the ability to translate performance data into a clear story for stakeholders.
  • Bachelor's degree in Marketing, Communications, Film, or a related field, or equivalent experience.

Responsibilities

  • Create and grow video content
  • Ideate video concepts and formats that fit Reviews.org's audience and expand on the brand's written content, including new topics and verticals.
  • Write, produce, shoot, and edit both short-form and long-form video content, from concept through publish.
  • Build and maintain a video-first content calendar and publishing cadence across YouTube, Facebook, TikTok, and Instagram that keeps channels active and growing.
  • Set baselines, targets, and a measurement cadence for each video channel to ensure growth is visible and tied to business goals.
  • Develop a working understanding of how AI answer engines discover, parse, and cite video content, and translate that into practical production and publishing guidelines.
  • Test and iterate on video structure, metadata, transcripts, and formatting to improve video content performance across AI-driven and traditional search surfaces.
  • Collaborate and execute across teams
  • Partner with the Marketing Manager to align video content and channel strategy with the brand's broader organic growth and marketing roadmap.
  • Collaborate with the Business Development team to identify and produce video content and channel opportunities that support partnership and revenue goals.
  • Work cross-functionally with editorial and design teams.
  • Move fast from idea to published content, and use performance data to decide what to double down on, iterate, or retire.

Benefits

  • Low-cost, competitive health coverage (domestic partners included!) with employer-paid counseling services.
  • 401(k) matching after two months of employment, with employer matching starting at ~3%.
  • Employer-paid lifestyle spending stipends for physical, financial, and emotional wellbeing expenses.
  • Competitive time-off balances that accrue weekly.
  • 2 weeks of paid parental leave during the first year and up to 9 weeks after one year of employment.
  • Generous paid holidays, including additional flex holidays.
  • Comprehensive life insurance (including coverage for dependents and spouses).
  • Employee Resource Groups (ERGs).
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