Vice President, Storefront

Newfold Digital•Jacksonville, FL

20d

About The Position

Network Solutions, a Newfold Digital brand, is seeking a strategic and results-oriented Vice President of Storefront to own the commercial performance, optimization, and growth of Network Solutions' customer-facing digital business. This executive will own the end-to-end storefront ecosystem, driving customer acquisition, conversion, cross-sell, upsell, retention, and revenue growth across our digital product portfolio, including domains, web hosting, website solutions, email, security, productivity, and emerging digital services. As a key member of the Network Solutions leadership team, the VP of Storefront will partner closely with Product, Brand, Acquisition, Engineering, Analytics, Customer Experience, and Finance to create a seamless, high-performing customer journey that accelerates growth and maximizes customer lifetime value. The ideal candidate combines deep eCommerce expertise, strong commercial acumen, customer obsession, data-driven decision making, and a proven track record leading large-scale digital commerce organizations.

Requirements

Bachelor's degree in Business, Marketing, Technology, Economics, or a related discipline.
15+ years of leadership experience in digital commerce, eCommerce, growth, product, or online marketplace environments.
7+ years leading large, cross-functional teams and senior leaders.
Demonstrated ownership of significant digital revenue and P&L responsibilities.
Demonstrated success leading subscription-based digital businesses with responsibility for revenue growth, customer lifecycle monetization, product adoption, and renewal performance.
Proven success scaling digital storefronts and improving conversion, retention, and customer lifetime value.
Strong understanding of subscription-based business models, SaaS, hosting, domains, or digital services.
Expertise in digital merchandising, conversion rate optimization (CRO), pricing strategy, and customer lifecycle management.
Experience leveraging data and experimentation frameworks to drive measurable business outcomes.
Exceptional executive communication and stakeholder management skills.

Nice To Haves

Experience leading commerce functions within web hosting, domains, SaaS, cybersecurity, website builders, or digital services industries.
Experience in PE-backed, high-growth, or transformation-focused environments.
Familiarity with subscription commerce, renewals, and customer retention strategies.
Experience managing global teams and multi-market digital businesses.

Responsibilities

Define and execute the storefront vision, roadmap, and operating model aligned with Network Solutions and Domain.com growth objectives.
Own the digital customer buying journey across acquisition, purchase, onboarding, renewal, and expansion touchpoints.
Serve as the executive leader responsible for storefront performance, customer experience, conversion optimization, and revenue growth.
Lead and develop a high-performing team across eCommerce, merchandising, optimization, analytics, and customer experience functions.
Establish operating rhythms, KPIs, governance processes, and executive reporting to drive accountability and execution.
Own storefront-generated revenue and overall commercial performance, including conversion, average order value (AOV), customer lifetime value (LTV), attach rates, renewal performance, and cross-sell outcomes.
Drive product attachment and multi-product adoption across domains, hosting, professional email, website services, SSL, cybersecurity, and productivity solutions to expand portfolio penetration.
Develop growth strategies that increase product adoption and drive monetization across the customer lifecycle, including pricing optimization, bundling strategies, promotions, and personalized offers.
Serve as a strategic advisor to the SVP on business performance and growth.
Lead all aspects of storefront merchandising, purchase flows, checkout experiences, product presentation, and self-service buying experiences.
Build a culture of experimentation through A/B testing, personalization, targeting, and data-driven optimization.
Ensure frictionless user experiences that improve conversion rates and customer satisfaction.
Partner with UX and Design teams to continuously enhance customer engagement and usability.
Collaborate with Product and Engineering leaders to establish a scalable storefront technology strategy.
Influence prioritization of commerce platform investments and customer experience enhancements.
Ensure storefront experiences effectively communicate product value propositions and customer benefits.
Support expansion into new products, services, markets, and customer segments.
Leverage customer, behavioral, and revenue data to identify growth opportunities and optimize performance.
Develop executive dashboards and performance frameworks to measure business impact.
Utilize predictive analytics and customer insights to inform investment decisions and customer engagement strategies.
Establish metrics-driven decision making across the organization.
Champion a customer-first culture across all storefront interactions.
Partner with Customer Success and Support organizations to improve customer journeys and reduce friction.
Drive initiatives that enhance customer trust, retention, and brand loyalty.
Ensure consistency across desktop, mobile, and emerging digital channels.
Inspire and lead through influence in a highly matrixed organization.
Build alignment across business units and stakeholder groups.
Drive organizational transformation and change management initiatives.
Develop future leaders through coaching, mentorship, and succession planning.
Foster a culture of innovation, accountability, collaboration, and continuous improvement.