Vice President/Senior Vice President, Influencer + Celebrity Relations

BPCM•New York, NY

4d•$150,000 - $190,000•Hybrid

About The Position

BPCM is seeking an experienced candidate based in LA to lead our fast-growing Influencer + Celebrity Relations Practice. The VP/SVP is responsible for day-to-day management and development of the Celebrity and Influencer teams. We are seeking a leader who can work across this wide range of clients from mass to luxury with differing scopes, budgets and needs. The ideal candidate will lead their team across a range of services including: talent strategy development, casting and deal-making, red carpet dressing, product seeding, entertainment strategy, influencer relations (earned and paid), special events, community building and partnerships. This person will possess the ability to work cross-functionally within and beyond BPCM’s differing Practices and Departments and has experience in successfully maintaining and strategically growing an agency practice. This role works alongside BPCM Partners and the agency’s other executive leadership to foster and grow our client roster.

Requirements

Minimum of 10 years of experience at a PR agency and/or in house; experience and expertise within Celebrity, Entertainment and Influencer programs
Adept at multi-tasking, working in a fast paced, entrepreneurial environment
Foster a diverse, inclusive and supportive working environment for all team members
Bachelors Degree, preferably in related fields such as Marketing, PR, Communications and/or Journalism
Ideal candidate to have preexisting relationships of agent, publicist, manager, and talent contacts
Strong writing, communication and presentation skills to effectively articulate ideas to clients, agency principals and colleagues
Possess a combination of creative and strategic thinking
Superior writing, communication and presentation skills
Exceptional interpersonal and relationship-building skills; adept at developing rapport with clients to maintain strong working relationships
Team leader with ability to mentor and develop junior team members
Independent thinker with hands-on can-do, “roll up your sleeves” attitude
Possess strong management, team development and communication skills
Highly organized, detail oriented and possessing the ability to thrive in a fast paced, deadline oriented and high-energy environment
Out of the box thinker who can contribute to agency wide brainstorms
Display high attention to detail for all work and the ability to project manage multiple executions in a fast-paced, client service-focused environment

Responsibilities

Responsible for a growing Influencer + Celebrity Relations team, LA (5)
Effectively lead, manage and mentor senior team members, while maintaining relationships with the junior team members to ensure a robust talent pipeline and foster career growth
Support client’s strategy and ensure articulation of the brand’s desired image and position, consistent communication of image and position to all constituencies, both internal and external.
Seamlessly manage and work across all BPCM divisions and practices, (Fashion, Beauty, Corporate Communications, Travel, Wine & Spirits) to foster seamless integration of Influencer + Celebrity Relations service teams across all accounts
Provide high-level strategic direction to clients on planning, initiatives and overall brand positioning
Ensure each client’s strategic plans are KPI-based and goal-driven and that our teams meet or exceed those KPIs and/or goals
Oversee all reporting for various clients including, but not limited to: weekly, monthly, and wrap up reports – analyzing + summarizing data (calculating total impressions #, examining trends, key learnings, gathering feedback and sharing insights, etc.)
Drive effective talent strategy and procurement for all Agency clients’ celebrity and/or influencer focused programs and campaigns
Participate in internal and client dialogue and ongoing meetings and brainstorms about client’s talent campaign needs and devise strategies to move projects forward
Assist in talent casting needs for the agency, including vetting, researching and creating client-facing talent casting documents
Manage and/or support other team members on talent outreach and negotiations on behalf of Agency clients; assignments include drafting talent SOW, conducting outreach to talent representatives, drafting and sending talent Formal Offer and consulting on, managing revisions for, and negotiating Long Form Agreement in conjunction with legal counsel
Serve as point of contact for talent and talent representation, including but not limited to coordinating all communication and scheduling with appropriate parties throughout Campaign
Thoughtfully cast talent for special client initiatives, based off client goals: aesthetic, brand awareness, conversion, etc.
Identify rising talent, pop culture trends, and analyze data within a variety of industries and markets to inform client business strategies, existing client objectives and new client acquisition
Manage special seeding projects with high-performing talent who elevate and convert for brands in markets all over the world
Serve as a representative of the client and Agency on-site at client events, media interviews, service days, etc.
Help oversee the management and execution (scheduling, approval process, briefing materials, etc.) of all talent services
Help oversee the management and coordination of logistics for talent services including, but not limited to talent travel and transportation, talent glam, and all logistics related to remote or on-site service days
Manage necessary communication with SAG-AFTRA signatory in order to fulfil Agency client’s obligation to SAG-AFTRA regulation
Ability to understand relevant entertainment industry trends and use the information to develop strategic talent recommendations, programs and/or campaigns for clients
Maintain strong relationships with talent agents, managers, publicists, personal assistants, talent, costume designers, prop masters, etc.
Act as a thought leader within the company and an authority on the ever-changing social media landscape; stay current with best practices, trends, innovative tools and industry standards related to Influencer Marketing, PR and social media
Participation in the development of program/campaign ideas in the influencer space inclusive of content creative, influencer usage or earned opportunities
Oversite of the influencer relations team for development of brand influencer strategies and approach specifically around size and scale, archetype, and channel priorities.
Proficiency in understanding and maintaining a client’s/brand’s social media voice and tone
Oversee and support influencer contracts with a strong knowledge of Federal Trade Commission (FTC) guidelines and standard deals
Stay informed on social platforms and legal updates. Ensure the team is compliant across all legal requirements, privacy, brand, and platform restrictions
Own the agencies influencer measurement suite: including modeling, establishing Key Performance Indexes, demographics analysis, measurement, calculating return on investment, and real-time reporting
Oversees the care of BPCM’s database ensuring current contacts and new industry contacts across all portfolios
Serve as a subject matter expert proactively bringing thought leadership and trends both to the agency team and to client partners
In-depth knowledge, understanding and experience with Social Media Platforms (Instagram, Facebook, Twitter, TikTok, SnapChat, YouTube, Pinterest, Blogs, etc.)
Planning and executing media-specific events including celebrity, influencer and KOL events. Support would include developing invite lists, managing RSVPs, wrangling media on-site, drafting and distributing post-event releases, etc.
Have a strong understanding of the media landscape, media/marketing trends and be adept in the development of comprehensive media strategies
Provide strategic counsel to colleagues and clients for West Coast and Entertainment outlets
Guide the team in developing a strong network with key editors and journalists across entertainment, consumer, lifestyle, business, trade and broadcast media
Drafting, editing and proofreading materials including press releases, blog content, pitches, fact sheets, FAQs, briefing notes, and client correspondence.
As the leader of the Influencer + Celebrity Relations department, and the Los Angeles office, this role sits as part of the senior leadership team of the company. Department lead duties entail operation of the division, ranging from employee development to recruitment
Partner with HR for effective and timely recruiting for all open roles
Cultivate a robust pipeline of candidates for levels ranging from entry level to Director to tap into as the business needs shift
Partner with Chief Financial Officer to ensure department financial targets are met or exceeded
Participate in weekly management status meetings, bringing relevant topics to the meeting for discussion and communicate to team, as necessary
Lead performance review process for 2 direct reports, while providing year-round feedback on areas of opportunity
Talent map team members growth trajectory inclusive of promotions and salary increases
Consistently evaluate current client fees and workload, request fee increases and/or team changes where appropriate
Work with Partners and Chief Financial Officer on time tracking data and analysis to ensure fees are in line with the work required
Capture client updates, salary increases and promotions within the latest forecast model
Implement SOW Trackers to be updated by teams to ensure proper staffing to scope of work
Lead the business development of BPCM Influencer + Celebrity Relations alongside BPCM Partners and EVP, Growth + Strategy, cultivating relationships in the market for new business opportunities
Maintain a robust new business pipeline ensuring productivity goals are met within the forecast
Serve as the main contact for all Influencer + Celebrity Relations new business opportunities
Partner with team to project manage new business process ranging from deadline management, capabilities deck to proposal, scope of work development, contracting and staffing
Identify areas of opportunity for BPCM across divisions, utilize industry contacts to gather information and make recommendations to Partners on how to grow BPCM’s business
Of the BPCM Influencer + Celebrity Relations clients, participate in a client-facing manner for priority clients ensuring the highest touch service possible
Participate in weekly client calls when necessary and in order to maintain successful client relations
Foster senior level client relationships that allow for free-flowing feedback between both client and agency team
Partner with clients to identify areas of opportunity for the team and implement necessary changes and optimizations
Responsible for communicating to clients BPCM senior team changes (AE + above) and new hire plans to client leadership
Provide senior level counsel to clients in the areas of Celebrity, Entertainment and Influencer related programs, initiatives and trends
Actively red flag any foreseeable issues in order to mitigate client risk
Oversee client pre-bills and budget management, in conjunction with account team
Implement transparent budget tracking process and facilitate BPCM finance reconciliation
Facilitate budget updates to clients on a regular and consistent basis,
Ensure all projects are either under or on-budget
Track all surplus funds and oversee client team recommendations for re-allocation