Vice President, Sales & Marketing

Willowdale Asset Management • Charlotte, NC

2d

About The Position

The Vice President of Sales & Marketing will be responsible for developing and executing strategies to drive home sales, strengthen brand presence, and ensure exceptional customer experience. This role requires a leader with a strong background in home building sales, marketing strategies, and team management.

Requirements

• 10+ years of sales experience in the homebuilding or real estate industry, with at least 5 years in a leadership role.
• Must hold and maintain an active North Carolina and South Carolina Real Estate license in good standing, including membership in a local Board of Realtors
• Strong leadership, communication, and negotiation skills.
• Experience with CRM platforms and sales analytics tools.
• Knowledge of Carolinas housing market and regional economic drivers
• Bachelor’s degree in Business Administration, Marketing, Finance, or a related discipline required.

Nice To Haves

• Demonstrated knowledge of residential construction, real estate markets, and sales management best practices is highly valued.

Responsibilities

• Manage the entire sales and marketing department.
• Review and analyze sales numbers (prices, inventory, backlog, etc.) to evaluate the effectiveness of sales and incentive programs.
• Develop and implement sales strategies to meet or exceed home sales and closing targets across multiple communities in the Carolinas.
• Work closely with design center staff/consultants to ensure that the correct options are being offered for sale and that they are packaged and priced accordingly.
• Keep the Management Team informed of opportunities, problems, progress, and support needed.
• Participate in forecasting and other relevant business analysis on all projects and land transactions.
• Partner as needed with other departments and functions such as Operations, Finance, Purchasing, Construction, Accounting, Land A&D, etc.
• Grow Empire Homes market share in participating markets.
• Develop and maintain a Competitive Market Analysis (CMA) system to track market trends, competitor pricing, and buyer preferences.
• Utilize CMAs to influence product design, pricing, and sales strategies to align with market demands.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager