Vice President, Sales & Marketing
About The Position
This role is responsible for Sales Leadership & Revenue Growth, AI-Enabled Commercial Operations, Marketing & Brand Leadership, New Product Development Partnership, and Team Development & Coaching Culture. The Vice President will own P&L accountability for Sales and Marketing, drive bookings targets, lead and develop a senior sales team, and build and execute a go-to-market strategy. They will embed AI tools across the sales and marketing stack, champion data-driven decision-making, and direct integrated marketing campaigns. The role also involves serving as the commercial voice in product development and leading beta customer programs. A key aspect is recruiting, developing, and retaining talent through coaching and mentorship, fostering a culture of accountability and continuous improvement.
Requirements
- 15+ years of progressive software sales and marketing leadership, with a significant portion in healthcare IT
- 7+ years of direct experience selling ambulatory EHR, practice management, or adjacent healthcare software
- 7+ years building, growing, and actively coaching senior, quota-carrying sales teams
- Proven track record of exceeding aggressive revenue targets and managing double-digit growth in enterprise healthcare software
- Demonstrated experience deploying AI-powered sales and marketing tools to improve pipeline quality and conversion
- Strong executive presence with the ability to influence C-suite healthcare executives and physician leaders
- Bachelor's degree required
Nice To Haves
- MBA or Master's degree preferred
- Experience selling to independent practices, multi-specialty groups, FQHCs, or ambulatory surgery centers
- Experience leading a team through a major EHR product launch or platform go-to-market
- Familiarity with HL7, FHIR, and value-based care implications for EHR purchasing
Responsibilities
- Own P&L accountability for Sales and Marketing; drive monthly, quarterly, and annual bookings targets with rigorous forecast discipline
- Lead and actively develop a senior, quota-carrying sales team to consistently exceed targets in a high-volume, high-growth environment
- Build and execute an aggressive go-to-market strategy aligned with Bizmatics' growth objectives and new product launch roadmap
- Expand market reach into new ambulatory care segments — independent physician groups, multi-specialty practices, and ambulatory surgery centers
- Embed AI tools across the sales and marketing stack to improve pipeline quality, market targeting, and revenue forecasting
- Champion data-driven decision-making: pipeline reviews, win/loss analysis, and performance conversations grounded in real-time insight, not intuition alone
- Evaluate and deploy emerging sales intelligence platforms to maintain competitive advantage in the ambulatory EHR market
- Direct integrated, multi-channel marketing campaigns tailored to ambulatory healthcare buyers and practice decision-makers
- Lead go-to-market positioning, messaging architecture, and launch execution for Bizmatics' new product line
- Build Bizmatics' brand authority in ambulatory care through thought leadership, industry conference presence, and content strategy
- Serve as the commercial voice in product development — ensuring market intelligence and customer feedback directly inform the EHR product roadmap
- Lead beta customer programs and early adopter engagement to generate proof points and reference-able clients ahead of full market release
- Recruit, develop, and retain elite sales and marketing talent through structured 1:1 coaching, active mentorship, and defined career pathing
- Build a culture of accountability, transparency, and continuous improvement where performance conversations are a consistent leadership standard — not an annual event
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What This Job Offers
Job Type
Full-time
Career Level
Senior
