Vice President, Sales & Marketing

The Employee Experience Team•Charlotte, NC

About The Position

The Vice President of Sales & Marketing will be responsible for developing and executing strategies to drive home sales, strengthen brand presence, and ensure exceptional customer experience. This role requires a leader with a strong background in home building sales, marketing strategies, and team management.

Requirements

10+ years of sales experience in the homebuilding or real estate industry, with at least 5 years in a leadership role.
Must hold and maintain an active North Carolina and South Carolina Real Estate license in good standing, including membership in a local Board of Realtors
Strong leadership, communication, and negotiation skills.
Experience with CRM platforms and sales analytics tools.
Knowledge of Carolinas housing market and regional economic drivers
Coaching and training sales & marketing teams to achieve goals
Anticipate market trends to align with competitive pricing, and buyers preferences
Negotiating with vendors, buyers, agency representatives
Recruit, train, and mentor the sales team to maximize performance and productivity.
Oversee the development of sales meetings and training sessions with accurate market data, and essential marketing and financial direction.
Manage pricing, Design options, Color options etc.
Develop and oversee the implementation of marketing campaigns, including digital, print, social media, and community outreach.

Nice To Haves

Demonstrated knowledge of residential construction, real estate markets, and sales management best practices is highly valued.

Responsibilities

Manage the entire sales and marketing department.
Review and analyze sales numbers (prices, inventory, backlog, etc.) to evaluate the effectiveness of sales and incentive programs.
Develop and implement sales strategies to meet or exceed home sales and closing targets across multiple communities in the Carolinas.
Work closely with design center staff/consultants to ensure that the correct options are being offered for sale and that they are packaged and priced accordingly.
Keep the Management Team informed of opportunities, problems, progress, and support needed.
Participate in forecasting and other relevant business analysis on all projects and land transactions.
Partner as needed with other departments and functions such as Operations, Finance, Purchasing, Construction, Accounting, Land A&D, etc.
Grow Empire Homes market share in participating markets.
Develop and maintain a Competitive Market Analysis (CMA) system to track market trends, competitor pricing, and buyer preferences.
Utilize CMAs to influence product design, pricing, and sales strategies to align with market demands.
Manage brand positioning and messaging to enhance company reputation and market share.
Implement processes to enhance customer experience from initial inquiry to home closing.
Establish baseline metrics and strategies to increase Customer Lifetime Value (CLV) through structured follow-up, referral programs, and continued brand engagement.
Ensure sales and marketing efforts align with company values and customer expectations.
Coordinate the sales and closing process with the sales team.
Keep up to date on all Empire Homes products in addition to competitors.
Ensure structured pipeline management, tracking conversion rates at each stage to maximize efficiency and revenue.
Ensure structured coaching programs are in place to improve agent performance and accountability.