Vice President, Sales - Foodservice Distribution

Performance Food Group•Boston, MA

About The Position

Responsible for the senior sales and marketing leadership, fiscal planning, setting strategy and attaining targets. Also responsible for establishing sales territories and goals, sales, training and market research. This leader is a member of the OpCo senior leadership team, reporting to the Opco President, and is responsible for management and direction of the Sales and Marketing Department staff, achieving performance metrics, expense and revenue management, and compliance with established safety standards and government regulations. Analyzes market potential and develops and implements plans to achieve maximum penetration in the marketplace. Monitors competitive activity and provides feedback to OpCo leadership. Has thorough understanding of and fully leverages NLP and Market Watch programs to maximize the company's effectiveness and to add case growth. Sets strategy based on customer business drivers to increase market share for products and services. Oversees and directs annual OpCo Food Shows, General Sales Meetings and DSM Meetings, etc. Develops and fosters trusting relationships with customers. Directly manages major and critical developing customer accounts. Accountable for building and leading the strategy for training and development of the sales staff (including Regional Managers, District Sales Managers and Area Managers). Leads and directs all aspects of sales and marketing performance, adjusting activities to meet or exceed financial targets. Attains targeted profit margins as determined by business goals; increases sales growth with acceptable levels of gross margins. Collaborates and leads sales leadership in presenting major proposals to key customers. Provides expertise and assistance in the solicitation of new or prospective business by participating in meetings and other activities to help build customer relations. Performs other related duties as assigned. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Performance Foodservice, PFG’s broadline distributor, maintains a unique relationship with a variety of local customers, including independent restaurants and hotels, healthcare facilities, schools, and quick-service eateries. A team of sales reps, chefs, consultants, and other experts builds close relationships with customers — providing advice on improving operations, menu development, product selection, and operational strategies. The Performance team delivers delicious food but also goes above and beyond to help independent restaurant owners achieve their dreams.

Requirements

Bachelors Required
10 Years+ in a sales leadership position in the foodservice distribution industry

Nice To Haves

Masters/MBA Preferred
10 years + of prior experience managing a complex salesforce that spans a large demographic area

Responsibilities

Senior sales and marketing leadership
Fiscal planning
Setting strategy and attaining targets
Establishing sales territories and goals
Sales training and market research
Management and direction of the Sales and Marketing Department staff
Achieving performance metrics
Expense and revenue management
Compliance with established safety standards and government regulations
Analyzing market potential and developing/implementing plans for maximum market penetration
Monitoring competitive activity and providing feedback
Leveraging NLP and Market Watch programs
Setting strategy based on customer business drivers
Overseeing and directing annual OpCo Food Shows, General Sales Meetings and DSM Meetings
Developing and fostering trusting relationships with customers
Directly managing major and critical developing customer accounts
Building and leading the strategy for training and development of the sales staff
Leading and directing all aspects of sales and marketing performance
Attaining targeted profit margins
Increasing sales growth with acceptable levels of gross margins
Collaborating and leading sales leadership in presenting major proposals to key customers
Providing expertise and assistance in the solicitation of new or prospective business
Performing other related duties as assigned