Vice President, Product Strategy

UW Credit Union•Madison, WI

2d•Hybrid

About The Position

UW Credit Union is a nearly $7 billion member-owned financial cooperative serving 400,000+ members across Wisconsin. This Vice President ensures that the mission of improving member financial well-being is engineered directly into every product brought to market. The organization builds and maintains its digital banking technology in-house, with a dedicated digital engineering team working alongside product owners and business leaders. The product practice is central to growth and competition, defining products as the complete member experience across digital and physical channels. Performance and investment are managed through cross-functional Product Strategy Teams (PSTs) that combine expertise in digital product, sales, marketing, underwriting, operations, and technology. Data and AI are integrated into the work, supported by a values-driven, highly engaged leadership team. This role offers the opportunity to lead enterprise transformation by building an integrated product engine that connects member insight, balance sheet economics, and digital delivery into measurable competitive advantage. The position involves partnering with leaders across Technology, Marketing, Operations, and Finance who respect product management. The work environment is hybrid, with at least three days in the office and up to two days remote, complemented by generous paid time off and a focus on balance and flexibility. Madison is recognized as a great place to live.

Requirements

Bachelor's degree in Business, Finance, Information Technology, or a related field required.
12+ years of product management and strategic leadership experience, with proven success leading product organizations within retail banking or credit unions.
Deep domain expertise in consumer deposit and transactional banking—understanding the mechanics of liquidity, checking portfolios, fee structures, and member lifecycle economics.
Demonstrated experience managing through product leaders—leading directors, product managers, or research leaders across technical and strategic initiatives.
Demonstrated regulatory fluency in consumer financial services, including Reg E, Truth-in-Savings, and consumer fee governance.
Proven experience building or scaling product discovery capabilities, UX research frameworks, and behavioral analytics programs.
Working fluency in applied AI and data analytics strategies that drive personalization and predictive retention.
Exceptional executive communication, stakeholder management, and cross-functional alignment skills.
Valid work authorization to work for UWCU on the date of hire.

Nice To Haves

MBA or advanced degree strongly preferred.

Responsibilities

Build and manage UWCU's product roadmap across core banking and digital channels, translating member needs into growing, profitable, competitive financial services.
Own the intersection of product, price, and place: defining what products and experiences UWCU offers, how they are packaged and structured for member and organizational value, and how they are delivered across digital and physical channels.
Own P&L accountability for checking as the primary relationship product, including the account, fee structure, debit card role, and digital banking experience.
Serve as the organizing member of Product Strategy Teams for all other products in the portfolio, guiding Product Owners and advancing portfolio performance.
Direct the Director, Digital Product.
Oversee the product lifecycle for owned products, from core banking (checking, deposits, loans) to digital products, and shape lifecycle decisions for the rest of the portfolio.
Collaborate with Marketing on go-to-market strategy, positioning, member segments, and value propositions.
Align roadmap feasibility with technology and operations capabilities, including digital engineering, enterprise project management, back-office teams, branch operations, and contact center workflows.
Collaborate with Finance & ALCO on contribution expectations and product structure design.
Embed regulatory and risk requirements into product definitions.
Build, maintain, and execute the enterprise product roadmap across all banking products, services, and digital experiences.
Champion product-led growth strategies to position UWCU competitively.
Lead product investment analysis, business case development, and resource prioritization.
Serve as the enterprise authority on membership, transactional (checking), and deposit products.
Optimize deposit portfolios and transactional economics.
Lead digital experience strategy by managing through product leaders, guiding the Director of Digital Product and agile product management teams.
Ensure digital banking features integrate with frontline operations, contact centers, and back-office servicing for consistent member journeys.
Direct continuous product discovery and member experience research.
Drive AI & Data Strategy in partnership with the enterprise AI & Data Analytics team, connecting behavioral insights to roadmap decisions.
Own end-to-end launch readiness across the enterprise, with support from training teams.
Structure go-to-market requirements aligning product positioning, pricing, and disclosures with operational capabilities.
Ensure frontline teams are trained and operationally prepared for market rollouts.
Maintain deep comfort with consumer compliance and risk governance (Reg E, Truth-in-Savings).
Establish clear product governance frameworks, quality benchmarks, and lifecycle review cadences.
Provide strategic product counsel to the Senior Management Team.
Represent UW Credit Union in industry forums, regulatory discussions, and competitive intelligence networks.
Coach, mentor, and build capability across Product Strategy, Digital Product, and Insights teams.
Establish clear accountability, high standards, and an environment of continuous learning.

Benefits

Ample amount of time off
Relocation assistance available
2 weeks paid caregiver leave
2.5 weeks paid new child parental leave
2 days paid volunteer time
Hybrid work environment
10 paid holidays (including your birthday!)
401k company match of up to 5%, plus approximately 4% discretionary match
457 deferred-compensation plan
Variable bonus reward
Competitive Medical, Dental, and Vision plans, including domestic partner eligibility
Employee Assistance Program