Vice President of Wholesale

Life is Good•Boston, MA

8d•Onsite

About The Position

This role is for a strategist and entrepreneur who can see where the wholesale business should go next and is energized by the process of turning ideas into results. The ideal candidate can build a plan, rally people around it, and create systems for reliable growth. They are comfortable joining customer meetings, solving operational problems, and helping the team land important accounts. The role involves shaping how the brand appears in stores, building lasting partnerships, and helping retailers bring optimism to their customers. The company is looking for a builder and coach who can see the big picture and also focus on operational details.

Requirements

Minimum 3 years of P&L responsibility for an enterprise Wholesale business
Minimum 10 years of industry experience
Documented success growing top and bottom-line results with a large team
Knowledge gained through achieving at least a bachelor’s degree level of educational experience
Willing and able to travel regularly to support the business
Live near, or be willing to relocate to Boston, Massachusetts
Maintain a steady and optimistic demeanor
Be an enthusiastic brand ambassador and a cultural leader
Speak and write clearly, simply, and succinctly
Share a passion for social impact

Responsibilities

Lead, manage, and grow the Wholesale business in a brand-enhancing manner.
Have full P&L responsibility for the Wholesale business unit.
Lead a large team encompassing Sales, Sales Operations, Merchandising, Shops, and Customer Care for Life is Good and Keep it Simple.
Lead a team of 19 Independent and In-House sales representatives.
Travel to meet key customers and attend relevant trade shows.
Build sales plans and implement strategies that support strong customer retention and acquisition.
Lead the team that manages wholesale-specific applications (e.g., the B2B websites), produces sales reports, analyzes account sell-in/sell-through, forecasts inventory needs, and collaborates with the production & fulfillment team to ensure timely and accurate delivery.
Lead the group that collaborates with the Product team to determine seasonal, monthly, and at-once product offerings.
Oversee the management of the 51 independently owned and operated Life is Good Shops (along with 1 company-owned location).
Ensure that the assortment, marketing, and in-store experience needs for the Shops are met.
Travel to visit stores.
Recruit new owners and encourage existing owners to open new locations.
Lead the team responsible for providing outstanding service to wholesale customers.
Analyze the business by effectively using Life is Good technology and tools, including AI.
Form successful cross-functional partnerships with other Leadership Team members and their teams.
Meet annual goals with your team.
Act as a "company first" role model who consistently demonstrates company values to grow the brand, business, and culture.
Grow the social mission through the Playmaker Project.