Vice President of Sales
About The Position
Introduction At EverTrue, team members at all levels find their calling in our mission of Older Adults Living Life to the Fullest. In this work environment, all team members are part of a community and appreciated by the people they work with – residents and coworkers – every day. Summary This position provides enterprise‑wide strategic leadership for all sales activities, including the development and execution of market‑specific sales strategies for life plan communities (LPC) and the Anywhere Care service line, while also consulting on affordable housing/tax credit leasing strategies as needed. This role oversees enterprise sales operations and provides indirect leadership to local sales teams. The Vice President of Sales ensures consistent application of sales systems, processes, and standards across the organization and partners closely with marketing, operations, and finance to maximize revenue growth and performance. Essential Functions 1. Develops, implements, and continuously improves sales strategies for EverTrue, as well as individual sales strategies specific to each life plan community and service line; establishes and deploys market-specific sales plans aligned with organizational goals 2. Partners with operational and finance leaders to create annual sales budgets and revenue targets, and holds accountability for achieving anticipated results; provides regular executive-level reports on occupancy, revenue performance, pipeline activity, and key occupancy risks 3. Oversees pricing strategy, including entrance fees and monthly service fees, in collaboration with finance and operations; monitors competitive pricing and value positioning to ensure market relevance 4. Partners with the VP of Marketing and Communications and community leadership to ensure coordinated go-to-market strategies, brand positioning, and demand generation, including sales collateral, advertising, direct mail, networking, and outreach; In collaboration with the Marketing & Communications team, analyzes market trends, customer insights, and competitive dynamics to inform strategic decisions and recommend changes, improvements, or additions to EverTrue products and services in as needed to achieve optimal positioning in the market 5. Establishes and ensures consistent use of sales methodologies, tools, and performance metrics across all sales teams; ensures effective utilization of Customer Relationship Management (CRM) platform 6. Partners with operational leaders on recruitment, selection, onboarding, and development of sales leaders and sales professionals across EverTrue; serves as a sales/revenue resource to community and service line leaders 7. Designs and leads ongoing sales training programs with emphasis on consultative selling, objection handling, value‑based pricing, and lead management 8. Establishes and monitors incentive-based compensation structure for sales staff; oversees administration of LPC sales incentive program 9. Manages, coaches, and mentors the Director of Revenue Enhancement, Sales Specialists, and Move-In Specialists, as well as any other staff assigned as direct reports 10. Oversees relationships with key organizational partners as they relate to business development for EverTrue; oversees relationships with managed care providers to demonstrate value for skilled services provided and maximize reimbursement levels; works with community interdisciplinary team to monitor Medicare and managed care reimbursement rates to assure optimal reimbursement for skilled services provided 11. Leads the EverTrue Move-in Resources program
Requirements
- Bachelor’s degree in marketing, business or a related field; master’s degree or equivalent senior-level experience strongly preferred
- 5+ years of progressive sales leadership experience at a senior level
- Demonstrated success selling senior living products and services, including Entrance Fee life plan community contracts
- Demonstrated success in enterprise-level sales strategy, revenue growth and team leadership
- Strong capabilities in coaching, performance management, strategic planning and cross-functional collaboration
- Excellent speaking, writing, and presentation skills
- Advanced experience with technology, including Customer Relationship Management software and the Microsoft Office suite
- In addition to the above minimum qualifications, this position will also possess demonstrated skills and ability to effectively present information to executive team, board of directors, business partners, team members, and public groups; deal effectively with personnel, residents, customers, and the general public, and create and oversee implementation of strategies, programs, goals objectives, policies, and procedures.
Responsibilities
- Develops, implements, and continuously improves sales strategies for EverTrue, as well as individual sales strategies specific to each life plan community and service line; establishes and deploys market-specific sales plans aligned with organizational goals
- Partners with operational and finance leaders to create annual sales budgets and revenue targets, and holds accountability for achieving anticipated results; provides regular executive-level reports on occupancy, revenue performance, pipeline activity, and key occupancy risks
- Oversees pricing strategy, including entrance fees and monthly service fees, in collaboration with finance and operations; monitors competitive pricing and value positioning to ensure market relevance
- Partners with the VP of Marketing and Communications and community leadership to ensure coordinated go-to-market strategies, brand positioning, and demand generation, including sales collateral, advertising, direct mail, networking, and outreach; In collaboration with the Marketing & Communications team, analyzes market trends, customer insights, and competitive dynamics to inform strategic decisions and recommend changes, improvements, or additions to EverTrue products and services in as needed to achieve optimal positioning in the market
- Establishes and ensures consistent use of sales methodologies, tools, and performance metrics across all sales teams; ensures effective utilization of Customer Relationship Management (CRM) platform
- Partners with operational leaders on recruitment, selection, onboarding, and development of sales leaders and sales professionals across EverTrue; serves as a sales/revenue resource to community and service line leaders
- Designs and leads ongoing sales training programs with emphasis on consultative selling, objection handling, value‑based pricing, and lead management
- Establishes and monitors incentive-based compensation structure for sales staff; oversees administration of LPC sales incentive program
- Manages, coaches, and mentors the Director of Revenue Enhancement, Sales Specialists, and Move-In Specialists, as well as any other staff assigned as direct reports
- Oversees relationships with key organizational partners as they relate to business development for EverTrue; oversees relationships with managed care providers to demonstrate value for skilled services provided and maximize reimbursement levels; works with community interdisciplinary team to monitor Medicare and managed care reimbursement rates to assure optimal reimbursement for skilled services provided
- Leads the EverTrue Move-in Resources program
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What This Job Offers
Job Type
Full-time
Career Level
Executive
