Vice President of Marketing

Integrated Financial Settlements•Austin, TX

4d•Hybrid

About The Position

This is a unique leadership opportunity to build and lead a modern marketing function that drives real business impact. As Vice President of Marketing, you'll operate at the intersection of marketing, business development, and product strategy—establishing the systems, messaging, and operating cadence that influence how structured settlement consultants position and allocate cases toward market-based solutions. This is not a traditional marketing role. It's a growth and enablement function focused on creating scalable processes, improving consultant behavior, and ensuring marketing directly contributes to measurable business outcomes across Arcadia and JMW.

Requirements

10+ years of experience in marketing, strategy, or related leadership roles
Proven experience building systems and processes in complex or evolving environments
Background in financial services, fintech, or similarly complex industries preferred
Experience supporting distributed sales or consultant networks is highly valuable
Strategic thinking with ability to translate complex business challenges into actionable marketing initiatives
Strong project management and organizational skills with ability to manage multiple priorities
Excellent communication and presentation skills, with ability to influence across all levels
Data-driven mindset with ability to establish metrics, track performance, and optimize based on results
Leadership experience with ability to build, develop, and motivate high-performing teams
Collaborative approach to cross-functional partnership and stakeholder management
Proficiency with Microsoft Office (PowerPoint, Excel, Outlook)
Experience with webinar platforms (Go To Webinar, Teams, etc.)
Familiarity with CRM systems (Salesforce preferred)
Experience with event management or project management tools (Asana)

Nice To Haves

Experience with marketing automation platforms
Knowledge of structured settlements or financial advisory industry
Background in B2B marketing or channel marketing
Experience with analytics and business intelligence tools

Responsibilities

Develop and implement strategies that drive consultant engagement and product adoption
Create tools, messaging, and experiences that simplify complex financial solutions
Segment the consultant base to identify adoption gaps and tailor enablement approaches
Partner with business development leadership to reinforce behaviors that increase market-based solution allocation
Define and execute marketing strategy across Arcadia and JMW aligned to growth objectives
Oversee brand positioning, messaging, and go-to-market approach across all channels
Ensure consistency and clarity in how solutions are communicated to consultants and attorneys
Partner with Demand Generation and Creative leadership to execute integrated campaigns
Build scalable marketing systems, workflows, and operating processes across IFS
Establish clear prioritization frameworks and execution cadence across teams
Improve efficiency, speed, and consistency of marketing output
Introduce structure where limited processes currently exist
Define and track KPIs tied to consultant engagement, adoption, and AUA growth
Establish reporting frameworks to measure marketing's impact on pipeline and conversion
Partner with Demand Generation to connect campaigns to measurable outcomes
Identify breakdowns in the funnel and implement solutions
Serve as a strategic partner to Arcadia and JMW leadership
Align marketing efforts with business development, product, and operations teams
Lead collaboration across Prospera and IFS to ensure consistency and leverage shared resources
Operate effectively within a distributed, consultant-driven business model
Partner with the SVP of Marketing for Prospera to lead and develop a high-performing marketing team including: Creative Director, Director of Demand Generation, Events Planner, Marketing Project Management
Set clear expectations, accountability, and performance standards
Manage external agencies and partners as needed