Vice President of Marketing (Remote)

Knack • Miami, FL

2d • Remote

About The Position

Think you’ve got a knack for working on a team, and want to be at the forefront of the digital landscape with the fastest growing peer tutoring platform in the country?

Knack is the eminent student-led learning strategy for colleges and universities. With Knack, colleges and universities can mobilize their high-achieving students to build a larger network of peer tutors and ensure no student is left without the support they need. It’s modernized peer learning for students, by students.

If you are interested in working on a team of constantly curious, driven innovators, who are modernizing peer learning, then look no further!

The role...
We are seeking a full-time Vice President of Marketing who will report directly to our CEO. This is a dynamic, multifaceted, and challenging role, in which you will spearhead our marketing, brand, and demand generation efforts. As we continue our high-growth trajectory, you will be a pivotal member in driving the momentum and velocity behind our company's growth — excited yet?!

Requirements

• You have 10+ years of marketing experience
• You have 5+ years of leadership experience within the education sector (EdTech, Higher Ed, etc.)
• You have extensive experience managing marketing budgets, forecasting spend, and demonstrating clear return on investment
• You are an exceptional leader who knows how to empower direct reports, enjoying collaboration and team success just as much as individual achievements
• You possess a strong strategic vision but aren't afraid to roll up your sleeves to review copy or engage with current and prospective customers
• You are intrinsically motivated, welcome the autonomy of a leadership role, and work exceptionally well in a fast-paced, remote environment

Nice To Haves

• Experience with tutoring businesses

Responsibilities

• Lead the overall marketing strategy and own the allocation of the marketing budget, ensuring maximum ROI across all efforts including content, events, email, and demand generation
• Directly manage and mentor a high-performing team, facilitating weekly strategy meetings and fostering a culture of continuous growth
• Streamline existing marketing channels, while identifying and establishing new strategies to exceed growth targets for revenue and partnerships
• Design and execute marketing campaigns, collaborating closely with Academic Relations, Partner Success, and Sales teams
• Drive company-wide alignment on brand positioning, content creation, and overall messaging
• Develop and test new marketing initiatives, guiding your team to tailor content to Knack’s target audiences and craft compelling messaging for partner marketing and user engagement campaigns
• Utilize HubSpot analytics to inform high-level strategies, measure campaign effectiveness, and optimize reach and engagement across the funnel
• Build compelling sales enablement tools to drive new partner acquisition and increase engagement from existing partnerships

Benefits

• Competitive salary & vested stock options (equity ownership)
• Health care benefits (medical, dental, vision), 401K, and wellness stipend
• Flexible time off policy in addition to 12 company holidays and a winter break
• Work from home flexibility and monthly stipend
• Company-sponsored technology and equipment
• Annual company retreat
• Autonomy, ownership, and the chance to grow alongside a phenomenal and passionate team every day

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed