Vice President of Marketing

Echelon Fitness Multimedia, LLC • Stuart, FL

3h

About The Position

We are seeking an experienced and strategic Vice President of Marketing to lead our company's marketing initiatives and drive growth across multiple channels. The ideal candidate will possess a strong background in digital marketing, content creation, and brand development, with a proven ability to develop innovative marketing strategies that align with business objectives. This leadership role requires a visionary mindset, exceptional analytical skills, and the ability to manage a diverse marketing team. As VP of Marketing, you will oversee all marketing operations, including digital campaigns, advertising sales, and product positioning, ensuring the company maintains a competitive edge in the marketplace.

Requirements

• Extensive experience in digital marketing including SEO, social media marketing, content marketing, performance marketing, and email campaigns.
• Proficiency in advertising sales strategies across multiple platforms such as print media, Facebook Advertising, Google AdWords, and other digital channels.
• Strong knowledge of e-commerce platforms like WordPress; basic HTML skills preferred.
• Expertise in analytics tools such as Google Analytics for data-driven decision making.
• Skilled in using Adobe Creative Suite for content creation and branding materials.
• Ability to manage multiple projects simultaneously with excellent organizational skills.
• Proven leadership capabilities with experience managing cross-functional teams in a fast-paced environment.
• Strong research skills to stay ahead of industry trends and competitive landscape.
• Excellent copywriting skills for creating compelling content tailored to various audiences.

Nice To Haves

• Experience with B2B marketing strategies and product management is a plus.

Responsibilities

• Develop and execute comprehensive marketing strategies encompassing SEO, social media marketing, multichannel marketing, and content marketing to increase brand awareness and customer engagement.
• Lead digital marketing efforts including performance marketing, email marketing, Google Analytics analysis, and marketing automation tools to optimize campaign effectiveness.
• Oversee advertising sales initiatives across print advertising, Facebook Advertising, Google AdWords, and other platforms to maximize revenue streams.
• Manage e-commerce platforms and oversee website content management using WordPress, HTML coding, and related tools to enhance user experience and conversion rates.
• Conduct market research to identify emerging trends and customer needs; utilize insights for strategic planning.
• Collaborate with product management teams to develop go-to-market strategies for new products or services.
• Lead creative development using Adobe Creative Suite for campaign assets while ensuring brand consistency across all channels.
• Monitor key performance indicators using analytics tools like Google Analytics; report on campaign performance and ROI.
• Manage budgets for various marketing initiatives while ensuring efficient allocation of resources.
• Build and maintain relationships with external agencies, vendors, and partners to support marketing efforts.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed