Yourgi Vice President of Marketing & Revenue

Destination Pet, LLC•Prior Lake, IL

17d•$225,000 - $275,000•Remote

About The Position

Welcome to Destination Pet. We are One Pack- a united team working together to elevate the love and lives of pet families. Our pet-obsessed professionals create a connected care network of trustworthy partners who bring creative innovation every day. We are revolutionizing the pet industry. Join us! LOCATION: Fully Remote (30% Travel) REPORTS TO: Yourgi President SALARY: $225,000-$275,000 BONUS: up to 30% of salary

Requirements

Proven success building and scaling marketing strategies and revenue at a B2C digital marketplace company (pet industry experience is a plus but not required)
Demonstrated ability to manage a holistic marketing plan and roadmap across multiple user groups and maturity stages
Experience in early-stage or growth-stage startup environments
Comfort leading through ambiguity and rapid test & learn tactics
Strong analytical and hypothesis-driven decision-making skills
Excellent communication and the ability to rally teams around a shared vision
Passion for building delightful consumer experiences—especially those that involve pets
Bachelor’s degree in marketing, business, economics, sales, operations, or a related field (MBA preferred but not required)
10+ years experience in marketing, growth, revenue generation and ownership, and/or business development
3+ years of B2C digital marketplace experience with expertise in activating atomic networks at a hyperlocal level
Comprehensive marketing leadership and expertise across creative, brand, hyperlocal activation, growth, social/influencers, affiliate, partnership, PR, and CRM/loyalty
Proven track record in scaling consumer products and/or digital marketplaces, ideally within pet tech, wellness, e-commerce, or services
Strong business acumen, with the ability to connect product vision to company strategy and financial outcomes
Deep understanding of pet owner needs, digital user journeys, and marketplace dynamics
Demonstrated ability to lead high-growth organizations through change, ambiguity, and rapid iteration
Exceptional communication, leadership, and stakeholder alignment skills.
Data-driven mindset with fluency in marketing analytics, experimentation, and user insights.
Passion for pets and commitment to creating value for pet families and care providers alike.

Responsibilities

Member of Yourgi leadership team
Large team leadership, team hiring/growth, and direction setting
Executive alignment and communication, including board of directors
Define and evolve Yourgi’s brand narrative to resonate with both pet parents and pet care professionals
Build trust and credibility in a category where care, safety, and reliability are essential
Create the marketing/revenue strategy and activate the hyperlocal plan across owned, earned, and paid channels
Maximize bookings/revenue and generate self-sustaining atomic networks in each city/market
Lead the comprehensive demand-side go-to-market strategy and execution, from traffic origination to revenue
Traffic origination: bring new, high-quality visits to Yourgi, prioritizing direct and earned traffic
New account creation: convert traffic to new Yourgi account signups that have high intent to book
New bookings: incentivize new account signups to place their 1st booking through a clear value proposition and rewards
Repeat bookings: influence repeat bookings based on a best-in-class 1st booking experience, a clear reason to return, and rewards
Partner with Product, Engineering, and Growth and Operations to optimize the consumer journey and maximize revenue
Use data and consumer insights to continuously refine messaging, positioning, and channel mix over time