Vice President of Marketing

Pano AI

1d•Hybrid

About The Position

As Vice President of Marketing, you’ll play a pivotal role in leading and elevating Pano’s marketing strategy and building an A+ marketing team during a critical growth phase. The ideal candidate will be a skilled storyteller with a strategic mindset who can successfully engage, educate, and inspire both target customers and the public. This leader will translate complex, mission-critical technology into clear, compelling stories that drive awareness, trust, and revenue across government and enterprise buyers. This is a unique opportunity to own the full marketing funnel, from brand to demand, and influence the trajectory of a leading company in a new market category.

Requirements

10+ years of marketing experience, including 3–5+ years in a senior leadership role
Experience in high-growth B2B technology (hardware + software strongly preferred)
Strong background in brand, product marketing, and demand generation
Hands-on experience with brand strategy, marketing operations, and modern MarTech stacks
Proven ability to build and lead teams in scaling environments
Exceptional communicator and storyteller
Experience working in a startup or scale-up environment with an iterative, agile approach
Proven people leader with the ability to build and lead teams in scaling environments
Brings high integrity, ambition, humility, and a genuine passion for building mission-driven climate and impact technology

Responsibilities

Increase Pano’s visibility across media, industry, and public-sector audiences
Manage PR, communications, and storytelling around product innovation, customers, and company milestones
Communications and PR includes both Pano’s own Comms and also supporting the comms teams at our customers to maximize their comms outcomes, such as earned media, social media, and speaking events
Define and execute an integrated marketing strategy across brand, demand, product marketing, and communications, in the context of Pano’s high-ACV high-touch, top’s-down GTM motion.
Align closely with Sales, Product, and Executive Leadership on go-to-market plans and revenue targets
Own marketing through the full funnel: awareness, acquisition, expansion, and retention
Lead Pano’s brand positioning as the category leader in wildfire detection and climate resilience
Develop clear, consistent messaging that makes complex technology accessible and compelling
Drive category creation, thought leadership, and narrative leadership across media, speaking opportunities, awards, and customer and partner engagement.
Build scalable, multi-channel programs across digital, in-person events, partnerships, and sales-led motion
Establish and track KPIs for Brand and PR, demand generation, CAC, conversion, and ROI
Continuously optimize performance using data and analytics
Use customer, competitor, and market data to guide positioning and GTM strategy
Partner closely with Product and Customer teams to inform roadmap, messaging, and adoption
Build strategic co-marketing and partner programs with utilities, governments, and technology partners
Lead and scale a high-performing marketing team
Foster a culture in accordance with Pano’s values: Impact, Service, Excellence, Speed, and Innovation.