Vice President of Marketing

Merlin Group • McLean, VA

15h

About The Position

Merlin Group operates at the intersection of cyber innovation, national security, and technology-driven transformation. With a mission to accelerate the adoption of high-impact technologies across the U.S. public sector and regulated commercial markets, Merlin is uniquely structured around three core tenets – Invest, Enable, and Scale – each designed to address a specific stage of the technology lifecycle. Together, our affiliates – Merlin Ventures, CGC, and Merlin Cyber – form a flywheel that builds enduring capability for customers, partners, and the broader cyber ecosystem, operationalizing technological advancement into mission-ready, enterprise-grade solutions. At Merlin, we believe our strength lies in our people. Team members are encouraged to be creative, collaborative, and nimble, pursuing paths to deliver the cutting-edge cybersecurity solutions that our customers rely on. From next-generation cyber defense to secure cloud and AI, we are united by one purpose – transforming innovation into mission impact.

Merlin Group is searching for a Vice President (VP) of Marketing who knows the cybersecurity market and is ready to lead, define, and execute Merlin Group’s enterprise-wide marketing strategy to drive brand awareness, demand generation, partner engagement, and revenue growth across public sector and regulated commercial markets. This leader will build and lead a high-performing marketing organization that supports Merlin’s integrated operating model across its affiliates and offerings. The role blends strategic vision, operational execution, and team leadership, requiring a proven marketing leader who can translate complex, mission-driven technologies into compelling value propositions for government, partner, and industry audiences. The VP of Marketing will serve as a key member of the leadership team, collaborating closely with Sales, Business Development, Product, and Executive Leadership to align marketing investments with business outcomes.

Requirements

• 15+ years of progressive marketing experience, including senior leadership roles.
• Demonstrated success building and executing enterprise marketing strategies that drive growth.
• Experience marketing complex technology solutions, preferably in cybersecurity, cloud, AI, or national security domains.
• Proven ability to partner with sales and executive leadership in high-growth, matrixed organizations.
• Executive-level communication, storytelling, and stakeholder engagement skills.
• Must be a U.S. citizen.

Nice To Haves

• Experience marketing to U.S. federal government, defense, or highly regulated industries.
• Background working within multi-entity or portfolio-based organizations.
• Experience leading rebrands, go-to-market transformations, or high-growth scaling initiatives.
• MBA or advanced degree in business, marketing, or related field.

Responsibilities

• Develop and own the enterprise marketing strategy aligned to Merlin Group’s growth objectives, go-to-market priorities, and long-term vision.
• Strengthen and steward the Merlin brand across affiliates, ensuring consistent positioning, messaging, and visual identity.
• Define and articulate clear value propositions for Merlin’s offerings, partners, and portfolio companies across target markets.
• Serve as a strategic advisor to executive leadership on market trends, competitive positioning, and growth opportunities.
• Lead the evaluation and selection of external marketing and branding partners to support brand architecture and evolution initiatives, as appropriate.
• Lead integrated demand generation initiatives to support pipeline creation, partner acquisition, and revenue growth.
• Oversee campaign strategy across digital, content, events, PR, analyst relations, and partner marketing channels.
• Partner closely with Sales and Business Development to align marketing programs with opportunity development and customer acquisition.
• Establish metrics and dashboards to measure marketing effectiveness, ROI, and contribution to business outcomes.
• Design and execute marketing strategies tailored to federal, defense, and regulated market audiences.
• Support partner and ecosystem marketing initiatives, including joint campaigns, events, and co-branded programs.
• Represent Merlin at industry events, conferences, and strategic forums to elevate market presence and thought leadership.
• Ensure compliance with applicable government, procurement, and communications requirements.
• Build, lead, and scale a high-performing marketing team across key disciplines (brand, demand, communications, digital, events).
• Establish clear operating rhythms, processes, and performance expectations.
• Manage marketing budgets, agency relationships, and external vendors effectively.
• Foster a culture of collaboration, accountability, and continuous improvement.

Benefits

• We want to empower and inspire employees to be and do their best.
• Our workdays are dynamic, collegial, and fun.
• Our office features multiple places to work unconstrained by typical office barriers.
• Our wellness package provides access to an on-site gym and includes medical, dental, and vision insurance along with options for FSA and EAP.
• We offer 401(k) with employer match, unlimited PTO, and a culture respectful of the reality that not everything in one’s personal life is guaranteed to happen only after hours.
• All qualified applicants will receive consideration for employment without regard to disability, status as a protected veteran, or any other status protected by applicable federal, state, local, or international law.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed