Relentless Events - VP of Food & Beverage, Retail, & Hospitality

VidCruiter•Baltimore, MD

21d•Onsite

About The Position

Relentless Events is seeking a senior operational leader to oversee all revenue-generating food and beverage, retail, and hospitality functions at M&T Bank Stadium. The role encompasses Baltimore Ravens gameday operations, full-stadium events such as concerts and major activations, private events, and North Plaza operations. The VP serves as the Ravens’ primary relationship manager with LEVY Restaurants and Fanatics, owns the full P&L, and is accountable for operational performance, partner relationships, financial results, and the guest experience. The position combines strategic leadership with hands-on operational oversight. It develops the overall F&B, retail, and hospitality strategy; leads event readiness and execution; grows the private-events business; manages third-party operators and vendors; and partners with internal teams across stadium operations, events, security, marketing, partnerships, premium services, legal, and finance. The VP also leads long-term planning for capital investment, technology, menu innovation, and retail assortment, while building a culture of hospitality, integrity, and excellence that reflects the Ravens and Relentless Events brands. The role is based at M&T Bank Stadium in Baltimore, Maryland, and reports to the Senior Vice President of Stadium Operations and Guest Experience. It requires availability for all home games and events, including evenings, weekends, and holidays. Travel may be required for partner meetings, industry events, and benchmarking visits.

Requirements

Bachelor’s degree in Hospitality Management, Business Administration, or a related field.
At least 8–10 years of progressive leadership experience in food and beverage and/or retail or hospitality operations, including at least 4–6 years in senior leadership roles.
Experience managing large-scale F&B and/or retail operations in a stadium, arena, convention center, resort, or comparable high-volume entertainment venue.
Proven ownership of P&L and financial management in a complex, multi-channel operation.
Experience managing third-party operator or vendor partnerships, including contract management, performance accountability, and relationship management.
Demonstrated experience in private-event operations, hospitality sales, or venue event management.
Strong leadership skills and ability to inspire, influence, and hold cross-functional and partner teams accountable.
Strong financial acumen, including budgeting, forecasting, cost control, and contract negotiation.
Integrity, professionalism, and sound judgment in high-pressure, high-visibility environments.
Excellent communication and presentation skills, with the ability to communicate across organizational levels.
Availability to work all home games and events, as well as select planning activities, including evenings, weekends, and holidays.
Ability to walk and stand for extended periods in a stadium environment.

Nice To Haves

Master’s degree.
Experience within a professional sports organization such as the NFL, NBA, MLB, NHL, or MLS.
Familiarity with LEVY Restaurants, Aramark, or Delaware North and/or Fanatics as operational partners.
Knowledge of F&B technology platforms, including POS systems, mobile ordering, and cashless payment.
Understanding of current licensed sports merchandise retail trends and fan-experience retail.
Experience growing and managing a private-event or venue-rental business within a major sports or entertainment venue.

Responsibilities

Oversee F&B, retail, and hospitality operations at Ravens games and full-stadium events, ensuring operational readiness and a seamless guest experience.
Serve as the internal event-day operator and escalation point for LEVY Restaurants and Fanatics, managing staffing, service standards, protocols, and real-time issue resolution.
Lead third-party full-stadium operations and coordinate with Stadium Operations, Events, Security, Marketing, and Premium Services.
Hold LEVY and Fanatics accountable through service-level agreements, KPIs, and structured performance reviews.
Ensure concessions, catering, premium dining, clubs, suites, and retail locations are staffed, stocked, and ready for service.
Align with operating partners on training and service standards that reflect Relentless Events’ hospitality values.
Lead private-event programming and execution at M&T Bank Stadium from business development through event-day delivery.
Grow private events, including corporate buyouts, social events, milestone celebrations, premium activations, and other hospitality experiences.
Develop a scalable private-event operating model covering catering, space management, AV and production coordination, and premium service.
Partner with Ravens Sales and Partnerships teams to convert premium clients and corporate sponsors into private-event bookings.
Establish private-event pricing frameworks, packages, and service standards.
Manage private-event vendor and promoter relationships and ensure contractual compliance and operational quality.
Collaborate with Legal and Finance on private-event contracts, revenue recognition, and risk management.
Represent Relentless Events in industry forums, client-facing settings, and community events to promote private events and generate business.
Oversee North Plaza food, beverage, retail, and activation programming on gamedays.
Lead non-event-day North Plaza operations, including maintenance, vendor scheduling, and facility readiness.
Negotiate, manage, and maintain contracts with North Plaza promoters, ensuring compliance with standards and financial targets.
Plan and execute small-scale North Plaza concerts and live entertainment in coordination with artists, production teams, promoters, and internal departments.
Develop and execute a year-round North Plaza event calendar, including sporting and cultural events intended to drive traffic, revenue, and fan engagement.
Develop and execute an F&B, retail, and hospitality strategy aligned with Relentless Events and Baltimore Ravens goals, fan experience priorities, and revenue targets.
Lead long-term planning for capital investment, technology adoption, menu innovation, and retail assortment strategy.
Serve on the Stadium Operations senior leadership team and contribute to organizational strategy and long-term venue planning.
Partner with senior leadership to shape the M&T Bank Stadium guest experience strategy and identify opportunities for growth and innovation.
Own the full F&B, retail, and hospitality P&L, including budgeting, forecasting, reporting, and variance analysis.
Maximize revenue through strategic pricing, programming, and guest-experience initiatives, while identifying cost controls that do not compromise quality or satisfaction.
Negotiate and manage financial contract terms with LEVY and Fanatics, including revenue share, capital contributions, and incentive structures.
Set annual financial targets with CFO and Finance leadership, present quarterly business reviews to executive leadership, and provide regular financial updates to Ravens senior leadership.
Champion hospitality, integrity, and excellence across operations and partner teams; build collaborative relationships with LEVY and Fanatics and recognize outstanding service.
Represent the Baltimore Ravens and Relentless Events in industry forums, partner planning sessions, and vendor negotiations, and act as an ambassador of the Ravens brand.
Coordinate with Marketing, Partnerships, Premium Services, Guest Experience, Stadium Operations, Events, and Security to integrate programming and support smooth event operations.
Partner with Legal and Finance on contract compliance, auditing, and risk management, and support business development in catering, private events, and non-NFL programming.