Vice President of Digital Marketing

Good Sportsman Marketing • Irving, TX

4d

About The Position

GSM Outdoors is seeking a visionary Vice President of Digital Marketing to architect and execute the company's enterprise-wide digital growth strategy. This executive leader will oversee Digital Marketing, E-commerce, Amazon Marketplace, and App Marketing while driving omnichannel growth, maximizing digital performance, and accelerating revenue across its portfolio of over 50 industry-leading brands. The role involves developing and executing a comprehensive digital strategy aligned with business objectives, leading cross-functional teams in performance marketing, e-commerce operations, marketplace strategy, customer acquisition, and digital product marketing, ensuring a seamless customer experience across all digital touchpoints. Success requires a strategic, data-driven leader with deep understanding of digital marketing, e-commerce, consumer behavior, and technology.

Requirements

• Bachelor's degree in Marketing, Business, Digital Marketing, Communications, or a related field.
• 10+ years of progressive leadership experience in Digital Marketing, Ecommerce, Performance Marketing, or Digital Commerce.
• Minimum 3 years of executive leadership experience at the Vice President or Senior Director level.
• Proven success leading enterprise digital marketing strategies for multi-brand organizations.
• Experience managing large digital marketing budgets with measurable ROI.
• Deep expertise in Performance Marketing, Ecommerce, Customer Acquisition, Amazon Marketplace, SEO/SEM, Conversion Rate Optimization, Marketing Analytics, and Customer Journey Mapping.
• Experience leading in-house web development and ecommerce teams.
• Strong understanding of omnichannel retail strategy.
• Exceptional financial, analytical, and strategic planning skills.
• Outstanding communication and executive presentation abilities.

Nice To Haves

• MBA or Master's degree preferred.
• Experience within the outdoor recreation, hunting, fishing, shooting sports, sporting goods, or consumer products industries.
• Experience managing portfolios consisting of numerous consumer brands.
• Knowledge of connected-device ecosystems, mobile applications, and subscription-based digital products.
• Passion for the outdoor lifestyle and a strong understanding of the outdoor consumer.

Responsibilities

• Develop and execute the overall digital growth strategy across a portfolio of more than 50 outdoor brands.
• Drive omnichannel revenue growth by integrating Direct-to-Consumer (DTC), marketplace, retail, and app marketing strategies.
• Establish annual business objectives, digital KPIs, and long-term strategic roadmaps aligned with corporate goals.
• Partner closely with executive leadership to identify new growth opportunities and emerging digital trends.
• Develop and oversee enterprise digital marketing strategies across Paid Search, Paid Social, SEO, Affiliate Marketing, Programmatic Advertising, Email & Lifecycle Marketing, and Display Advertising.
• Own the enterprise digital marketing budget, forecasting, and investment strategy.
• Drive continuous improvement of ROAS, CAC, LTV, Conversion Rate, and Revenue Growth.
• Build executive dashboards and KPI scorecards that provide actionable business insights.
• Provide strategic leadership for web development, engineering, UX/UI, merchandising, and ecommerce teams.
• Oversee the performance and optimization of more than 50 brand websites.
• Lead initiatives focused on CRO, site performance and speed, customer experience, user journey optimization, and mobile-first experiences.
• Prioritize digital roadmaps for new brand launches, website redesigns, platform upgrades, promotional campaigns, and site migrations.
• Own the strategic direction for Amazon Vendor Central, Seller Central, and other digital marketplaces.
• Drive marketplace revenue, profitability, and market share growth.
• Lead Amazon Advertising strategies including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.
• Protect pricing integrity and brand equity across marketplace channels.
• Ensure Amazon growth strategies complement, not compete with, Direct-to-Consumer and retail sales channels.
• Develop customer acquisition, engagement, and retention strategies for GSM Outdoors' connected digital ecosystem, including HuntStand, DeerCast, and companion product applications.
• Build integrated marketing campaigns connecting physical products with digital experiences.
• Establish communication strategies utilizing in-app messaging, push notifications, email marketing, and customer lifecycle automation.
• Create standardized communication processes for product updates, feature launches, maintenance notifications, and customer engagement.
• Lead and develop high-performing teams across Digital Marketing, Ecommerce, Amazon Marketplace, App Marketing, and Web Development.
• Foster a culture of innovation, accountability, collaboration, and continuous improvement.
• Recruit, mentor, and develop future digital leaders.
• Establish clear performance metrics and professional development plans.
• Utilize advanced analytics to understand customer behavior and optimize the digital customer journey.
• Build performance marketing funnels that maximize customer acquisition and retention.
• Leverage data to improve campaign performance, customer segmentation, personalization, and lifetime value.
• Present executive-level insights and recommendations to senior leadership.

Benefits

• Opportunity to shape the digital future of recognized outdoor brands.
• Leadership influence on how millions of consumers discover, shop for, and engage with products.
• Collaborative executive leadership team focused on innovation, growth, and exceptional customer experiences.
• Opportunity to drive the next generation of outdoor technology and commerce.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive