Vice President of Commercial Strategy
About The Position
GLS U.S. is looking for a builder and strategic operator to lead the next evolution of our commercial organization. As the VP of Commercial Strategy, you will own the vision, strategy, and execution for how GLS goes to market - shaping sales, marketing, and customer experience into one unified growth engine. You will lead a cross-functional team to create scalable programs that drive revenue, improve profitability, and elevate customer experience. This role demands a balance of strategic foresight and hands-on execution - ideal for a leader who thrives in an environment of growth, innovation, and change.
Requirements
- 15+ years of experience in logistics, parcel, e-commerce, or transportation industries, including 7+ years in senior commercial, marketing, or growth leadership.
- Proven success in building and leading cross-functional teams that deliver measurable growth.
- Strong financial acumen with experience driving revenue optimization and profitability.
- Expertise in go-to-market design, pricing strategy, and customer experience management.
- Exceptional analytical, communication, and leadership skills.
- Bachelor's degree required
- Job responsibilities may change or added as needed to support the business.
- Experience leading transformation in a high-growth or scaling environment.
- Demonstrated success integrating traditional and digital marketing strategies.
- Advanced understanding of customer segmentation, automation, and data analytics.
- Ability to operate in complex, matrixed global organizations.
Nice To Haves
- MBA or equivalent preferred.
Responsibilities
- Own and evolve GLS U.S.'s commercial strategy - defining how we position and deliver value across multiple customer segments.
- Develop go-to-market (GTM) frameworks for new and existing products, integrating digital and traditional marketing to drive adoption and retention.
- Lead the national sales organization, setting clear priorities, revenue goals, and performance expectations tied to profitability and customer outcomes.
- Design and launch integrated marketing programs that enhance brand awareness, generate qualified demand, and strengthen customer engagement.
- Use analytics and data science to forecast performance, identify trends, and drive pricing, revenue, and CX improvements.
- Champion the customer experience (CX) - owning the end-to-end journey and ensuring every touchpoint reinforces GLS's brand promise of reliability and trust.
- Identify and develop strategic partnerships that enhance our service offerings and accelerate network growth.
- Collaborate with global GLS teams to align the U.S. commercial model with global standards and enterprise customers.
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Industry
Truck Transportation
Number of Employees
1,001-5,000 employees
