Vice President, Media Strategy
About The Position
Our secret to leading the way in hospitality? We put our people first! At Shake Shack, our mission is to Stand For Something Good in all that we do. From our teams to our neighborhoods, we're committed to always doing the right thing. As one of the fastest-growing hospitality brands, we're all about crafting unforgettable experiences for our guests. We offer endless learning opportunities and the chance to make a lasting impact on our business, restaurants, and communities. As a member of the #ShackFam, you’ll have access to hands-on mentorship, training, and growth potential, all in a fun and inclusive environment. Join us and Be a Part of Something Good. Preferred location: New York Support Center (225 Varick St. New York, NY) Eligible locations: New York Support Center (225 Varick St. New York, NY) Atlanta, GA Support Center (2 Ballpark Center, 800 Battery Ave SE Atlanta, GA) The Vice President, Media Strategy is responsible for setting and executing Shake Shack’s end-to-end media strategy to drive guest traffic, brand strength, and long-term growth. As a key leader within an emerging restaurant brand, this role requires both strategic vision and hands-on execution. This leader will evolve Shake Shack’s media approach into a modern, full-funnel engine that fuels traffic to company-owned domestic Shacks while also creating scalable frameworks to support licensed and international markets. The VP, Media Strategy will directly shape media planning, investment decisions, and in-market execution, ensuring media is a powerful driver of guest demand, brand relevance, and commercial performance.
Requirements
- 10+ years of experience in media strategy, planning, and execution within QSR, retail, hospitality, or consumer brands
- Proven track record of using media to drive measurable traffic and sales performance
- Experience operating in high-growth or emerging organizations where leaders are both strategic and hands-on
- Deep understanding of media’s role in driving guest traffic and commercial performance
- Strong command of full-funnel media strategy, including performance, brand, and local media approaches
- Ability to translate strategy into executable plans and guide teams through implementation
- Analytical mindset with strong fluency in media measurement, attribution, and optimization
- Confident decision-maker who thrives in fast-paced, evolving environments
- Strong communicator with the ability to influence cross-functional partners and external agencies
- Thrives in a dynamic, entrepreneurial environment with a high premium on creativity, collaboration, and accountability.
Responsibilities
- Lead Media Transformation: Drive the evolution from performance-only marketing to a full-funnel media strategy that balances brand-building and demand generation.
- Strategic Planning: Develop integrated media plans across paid, owned, and earned channels, ensuring alignment with business objectives and brand positioning.
- Team Leadership: Manage and mentor a small team of media professionals, fostering a culture of collaboration, creativity, and accountability.
- Agency Management: Oversee media agency relationships, ensuring best-in-class planning, buying, and optimization.
- Modern Media Expertise: Stay ahead of trends in digital, social, programmatic, CTV, and emerging platforms; ensure Shake Shack leverages cutting-edge tools and tactics.
- Measurement & Analytics: Establish robust measurement frameworks to evaluate media effectiveness, optimize performance, and inform future investments.
- Cross-Functional Collaboration: Partner closely with Brand, Creative, Digital, and Operations teams to ensure media strategies amplify creative ideas and business priorities.
- Budget Stewardship: Manage significant media budgets with rigor and transparency, driving efficiency and impact.
Benefits
- Weekly Pay and Performance bonuses
- Shake Shack Meal Discounts
- Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more
- Medical, Dental, and Vision Insurance
- Employer Paid Life and Disability Insurance
- 401k Plan with Company Match
- Paid Time Off
- Paid Parental Leave
- Access to Employee Assistance Program on Day 1
- Pre-Tax Commuter and Parking Benefits
- Flexible Spending and Dependent Care Accounts
- Development and Growth Opportunities
- Eligibility criteria applies
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Number of Employees
5,001-10,000 employees
