Vice President of Channel Strategy & Optimization

JPMorgan Chase & Co.•Columbus, OH

About The Position

The Consumer Banking Deepening Marketing Acquisition team drives profitable growth by acquiring new-to-deposit Checking and Savings customers from within the existing Chase customer base. As a Vice President of Channel Strategy & Optimization on the Acquisition Marketing team, you will be responsible for setting and evolving the channel-level strategy to drive new-to-card acquisition growth from Chase’s existing-to-bank audience across Card, Auto, Home Lending, Business, and Wealth products. In this role you will support the Consumer Banking Deepening lead, establishing channel playbooks, cross-channel contact/orchestration rules, and a rigorous test-and-learn and measurement framework to accelerate growth by translating insights into scalable improvements and measurable incremental impact.

Requirements

6+ years of experience in channel strategy, growth strategy, lifecycle marketing strategy, performance marketing strategy, or related roles with multi-channel scope
Demonstrated ability to build scalable systems: playbooks, governance, measurement standards, and test-and-learn operating models
Strong analytical fluency (funnel analysis, attribution vs. incrementality concepts, experimentation design) and ability to translate data into clear strategic actions
Proven stakeholder influence across cross-functional partners
Excellent executive communication skills: crisp problem framing, trade-off articulation, and decision-focused storytelling
Highly proficient in Microsoft Excel and Power Point

Responsibilities

Define channel roles and “jobs-to-be-done” across customer segments and journey stages (e.g., awareness → consideration → conversion), ensuring each channel has a clear purpose and success criteria
Develop and maintain channel playbooks for email, chase.com, branch, and direct mail, including: targeting approach, contact principles, message sequencing logic, offer presentation standards, and channel-specific KPIs
Own cross-channel orchestration strategy, including sequencing, frequency guidance, suppression/conflict rules, and “next best channel” recommendations to maximize conversion
Build and govern the channel experimentation: hypothesis backlog, roadmap prioritization, test design standards, learning agenda, and a decision log (scale/stop/iterate)
Expand channel presence by identifying and scaling new channels and access points within existing channels (email, chase.com, branch, direct mail); proposes extensions where appropriate, covering end-to-end considerations including customer experience and journey fit, segment/eligibility rules, offer and message consistency, operational feasibility and capacity, technology dependencies and financial viability
Partner with Analytics to set measurement standards (e.g., channel incrementality expectations, chase.com conversion funnel impacts, branch conversion tracking approach) and ensure insights are available and actionable
Translate performance insights into strategy updates: identify root causes, recommend playbook changes, and propose channel mix/optimization opportunities to the holistic strategy lead
Shape experience strategy requirements for digital and branch channels (e.g., chase.com placements and flows, branch prompts/scripting principles)
Influence cross-functional stakeholders to align on scalable channel strategies and customer journeys across products and lines of business