Vice President, Mortgage Industry Development

LOFTY INC.•Phoenix, AZ

6d•Hybrid

About The Position

House.AI is building a new way for consumers to understand their financial readiness for homeownership and connect with the right mortgage and real estate professionals when they are ready to move. We are looking for a senior mortgage industry executive with deep relationships across mortgage banking and the companies that serve it. The primary mission is to open the right doors and build a major mortgage industry business around House.AI. This role requires someone with the relationships of an industry insider, the commercial instincts of a salesperson, and the mentality of a business builder.

Requirements

Significant career spent inside the mortgage banking industry or selling directly to mortgage banks and large lenders.
Deep understanding of the mortgage industry with accumulated relationships and credibility.
Strong network of senior executives across U.S. mortgage banks and major lenders.
Existing relationships with CEOs, Presidents, CROs, CMOs, Heads of Production, Heads of Consumer Direct, and other senior decision-makers.
Demonstrated success developing enterprise relationships and turning them into meaningful commercial opportunities.
Experience selling technology, consumer leads, marketing services, CRM, marketing automation, data, or customer-acquisition solutions to mortgage banks.
Or substantial lender-side experience purchasing, evaluating, and managing those products and channels.
Strong understanding of mortgage customer-acquisition economics and the borrower funnel.
Familiarity with retail, consumer-direct, correspondent, and wholesale mortgage channels.
Experience working at the intersection of mortgage, residential real estate, technology, marketing, or consumer acquisition.
Ability to translate industry problems into commercial opportunities.
Sufficient operating experience to help build a business rather than simply sell an existing product.
Curious, commercial, entrepreneurial, and highly credible within the industry.
Ability to understand House.AI's product and AI capabilities and identify how they can fundamentally change customer acquisition and conversion for mortgage banks.
Comfortable in a mortgage CEO's office, working through partnership economics, developing enterprise opportunities, and helping design new business models.

Nice To Haves

Meaningful relationships with independent mortgage banks, major non-bank lenders, bank-owned mortgage businesses, and large regional or national mortgage platforms.
Relationships with mortgage brokers and brokerages are valuable, but deep mortgage-bank relationships are the priority.
Experience primarily with individual brokers or small brokerage firms is not sufficient by itself.

Responsibilities

Leverage and expand senior-level relationships with leading mortgage banks and large lenders across the United States.
Identify mortgage companies and industry partners that can accelerate House.AI's distribution and growth.
Originate and help close the first generation of lighthouse customers and strategic partnerships.
Develop relationships with CEOs, Presidents, CROs, CMOs, Heads of Production, Heads of Consumer Direct, and other senior mortgage executives.
Bring deep practical knowledge of how mortgage banks acquire prospective borrowers, purchase and evaluate consumer leads, allocate marketing and customer-acquisition budgets, nurture long-cycle prospects, qualify borrowers, convert prospects into applications and funded loans, use CRM, marketing automation, data, and mortgage technology, and measure lead quality, conversion, CAC, and lifetime economics.
Help identify where House.AI can create substantially more value than today's lead-generation and marketing models.
Turn industry relationships into products, partnerships, customers, and revenue.
Build a qualified enterprise pipeline and help create a repeatable commercial model.
Serve as House.AI's senior mortgage-industry voice to understand industry needs, willingness to pay, failures of existing models, purchasing decision processes, lender evaluation of leads and marketing technology, AI's potential impact on borrower acquisition and conversion, and future industry trends.
Translate industry insights into product opportunities and go-to-market strategy.
Help define the organization, partnerships, sales capabilities, and industry presence required to make mortgage a significant House.AI business vertical.
Establish House.AI relationships with a meaningful group of leading mortgage banks and major lenders within the first year.
Create several lighthouse customers or strategic partnerships within the first year.
Build a substantial enterprise opportunity pipeline within the first year.
Help define House.AI's mortgage-industry value proposition and product roadmap within the first year.
Identify the most attractive customer-acquisition and distribution opportunities in mortgage within the first year.
Develop repeatable commercial channels beyond relationship-driven selling within the first year.
Establish a clear path toward mortgage becoming a major House.AI business vertical within the first year.