Vice President, Member Research & Analytics

Navy Federal Credit Union•Vienna, VA

3h•Hybrid

About The Position

The Vice President, Member Research & Analytics determines and maintains a comprehensive member research strategy and oversees market research activities using relevant economic, financial, competitive, and member information and analysis. The role fosters growth and retention of member product and service usage through effective channel engagement. The position leads the Member Research & Analytics function, establishing objectives, policies, procedures, priorities, and standards in alignment with corporate strategy. It oversees research and analysis supporting member growth and retention, product and service development, channel effectiveness, market penetration, and strategic corporate metrics. The Vice President presents research-based recommendations to senior management and develops short- and long-term strategies for expanding product, service, and channel offerings for targeted demographic and geographic markets. The role also oversees third-party vendor contracts, measures product and channel effectiveness and economic return, and directs business data trustee tasking within the department. Senior management responsibilities include financial planning, staffing and personnel decisions, expense and capital expenditure management, performance appraisals, employee development, disciplinary recommendations, and merit pay administration. The position is hybrid, with Monday through Friday hours of 8:00 AM to 4:30 PM. Listed locations are Vienna, Virginia; Pensacola, Florida; and Winchester, Virginia.

Requirements

Bachelor’s degree in Marketing, Management, Economics, Finance, or a related field, or an equivalent combination of education, training, or experience.
Demonstrated ability to plan, organize, direct, lead, and control a multi-function operation.
Proven experience producing desired results and achieving objectives.
In-depth technical knowledge of research methodologies, business strategies, market trends, and valuation methods.
Extensive experience with financial and member service operations, including understanding of an effective member service philosophy.
Extensive and progressive experience in marketing, accounting, statistics, finance, or economics related to business case development for cross-organizational opportunities, practices, initiatives, products, and services.
Ability to interact with various levels of management.
Highly effective verbal, written, and interpersonal communication skills.
Strong leadership and negotiation skills, and flexibility in controversial situations.

Nice To Haves

Master’s degree in Marketing, Management, Economics, Finance, or a related field, or an equivalent combination of education, training, or experience.
Extensive experience managing Product Development Lifecycles for financial products and services.
Advanced knowledge of Navy Federal’s functions, philosophy, operations, and organizational objectives.

Responsibilities

Oversee market research for member growth and retention and fulfillment of product, service, and channel needs tailored to specific membership segments.
Select and direct qualitative and quantitative member research for products and services, including product awareness, competitive positioning, and communications.
Identify product, service, and channel features and enhancements through member opinion and behavioral research.
Evaluate market channels, response levels, and market penetration statistics to improve or redirect marketing and research efforts.
Guide research methodology and techniques.
Present recommendations to senior management based on available research.
Plan, organize, direct, and control all functions of Member Research & Analytics.
Develop objectives, goals, policies, priorities, procedures, and standards aligned with corporate strategic objectives.
Ensure provision of key corporate metrics, including member satisfaction, products and services per member, brand awareness, and other strategic-plan measurements.
Plan and develop short- and long-term strategies to expand product, service, and channel offerings for targeted demographic and geographic markets.
Oversee third-party vendor contracts to ensure contract and service terms are fulfilled accurately, on time, and within budget.
Measure the success and effectiveness of products, services, and channels through conversion, utilization, and economic return.
Direct and oversee tasking of the business data trustee within the department.
Provide projections and analyses for preparation and monitoring of the division’s Annual Financial Plan.
Select managers and other key personnel.
Manage and oversee expenses and capital expenditures.
Ensure adequate staffing; complete or approve performance appraisals; oversee employee training and development; recommend disciplinary actions; and counsel employees.
Manage merit pay in accordance with specified objectives and guidelines.
Perform other duties as assigned.
Remain cognizant of and adhere to Navy Federal policies, procedures, and regulations pertaining to the Bank Secrecy Act.