Vice President, Media Data Transformation & Data Governance

Publicis Groupe•New York, NY

2d•$163,210 - $256,910

About The Position

The Vice President, Media Data Transformation & Data Governance is responsible for modernizing, streamlining and automating the data architecture that enables holistic media reporting, performance optimization, and insights generation to inform future investments. The role requires the candidate to drive process improvement, variance root cause analysis, and oversee deployment of data sourcing, processing, staging and visualization enhancements. The role requires collaboration with Analytics and Data Governance counterparts, as well as with Media Planning Leads, Investments teams, and system development teams. The role is part of Spark's DTAI discipline (Analytics, Insights, Data, Technology and Innovation). DTAI subject matter experts are a vital part of the account team. They function as expert technical points of escalation, analytical problem solvers and technical translators to internal account teams and clients. They provide ongoing strategic account direction/vision for technology, process and digital reporting/insights. The successful candidate will have experience and expertise in how to intersect consulting skills, process improvement, system architecture, data, advanced media analytics to drive and improve clients' business results

Requirements

10+ years' experience in media analytics and system design, at an agency, on client side, or some combination of the two
Expertise and proven track record of process improvement, six sigma certified or equivalent preferred
Extensive experience implementing and maintaining complex media taxonomy schema across multi-channel and multi-market campaigns
Strong understanding and experience with media buying, KPI development and technology practices during campaign planning and execution
Strong client management/consultative experience both presenting and resolving issues
Extensive experience leading and managing marketing technology projects from ideation through installation
Strong critical thinking and problem solving skills - demonstrated ability to mine data for relevant and actionable insights
Advanced written and verbal communication skills with ability to communicate/translate complex concepts to non-technical audience
Demonstrated experience with programmatic audience buying concepts and execution
Strong math and analytical skills
Advanced MS Office skills (MS Word, Excel, PowerPoint)
Experience with leading and driving process and automation development, architecture, and implementation
Experience with statistical modeling software (MATLAB, R, SAS, SPSS, Python) database tools (Amazon Web, SQL, MS Access, Excel PivotTables, MS SQL Server) and enterprise business intelligence tools such as Cognos, Business Objects, Tableau, or Datorama
Very good understanding of traditional and digital media data
Excellent project management skills (RACIs, GANTT charts)
Excellent organizational skills and attention to detail a must
Excellent presentation and communication skills
Experience with global accounts
Experience managing Direct Reports
Experience working with a geographically diverse team

Responsibilities

Deliver best-in-class data system architecture and implementation plans
Build strong relationships with internal stakeholders and groups, facilitating synergy between the Strategy and Investment functions that manage day-to-day client business, and garnering stakeholder alignment
Build and develop relationships with client business directors and brand teams, ensuring that client and overall data proposition is relevant and aligns with strategy direction
Scope and direct advanced analytics projects to ensure that the deliverables are designed to answer valuable client and media team questions, and that timelines and scope are adhered to