Vice President, Marketplace Growth

Versant•Orlando, FL

23h•Hybrid

About The Position

GolfNow is seeking a Vice President, Marketplace Growth to lead demand-side strategy for its marketplace and drive sustainable rounds growth. This role serves as the GM-aligned leader responsible for shaping the golfer value proposition, promotion strategy, and demand quality approach—balancing growth, customer trust, and contribution margin. This leader sits at the center of strategy and execution, translating customer insights and business priorities into clear activation frameworks that increase conversion quality, repeat engagement, and long-term marketplace health. The role plays a critical part in strengthening how GolfNow connects golfers to courses while scaling a high-quality, efficient growth engine. This is a hybrid role based in Orlando, FL, offering a blend of in-office collaboration and flexible work.

Requirements

12+ years of leadership experience in growth, marketplace, consumer, or performance marketing within digital, e-commerce, travel, media, or subscription businesses
Proven ability to drive sustainable growth while balancing unit economics, customer trust, and long-term value creation
Deep expertise in customer segmentation, behavioral activation, offer strategy, and conversion optimization
Strong analytical mindset with experience in experimentation, KPI development, and data-informed decision-making
Experience developing value propositions, messaging strategies, and go-to-market frameworks
Demonstrated success leading cross-functional teams and influencing senior stakeholders in matrixed organizations
Familiarity with AI-driven tools and the ability to translate emerging capabilities into practical, high-impact workflows

Responsibilities

Own and evolve the demand-side growth strategy for the GolfNow marketplace, driving high-quality rounds growth and improved golfer lifetime value
Define and continuously refine the GolfNow golfer value proposition, ensuring GolfNow is easy to choose for both new and returning golfers
Lead GolfNow’s national promotion strategy and guardrails, influencing desired golfer behaviors while protecting marketplace trust and contribution margin
Establish frameworks for demand quality and lifecycle activation within GolfNow, increasing second-round conversion and early retention
Partner cross-functionally across GolfNow marketing, product, analytics, CRM/lifecycle, and partner teams to align growth initiatives with shared business goals
Champion an insight-led, data-driven approach to GolfNow marketplace growth, including experimentation, KPI design, and performance management
Identify and scale opportunities to apply AI-enabled tools across GolfNow growth workflows, improving personalization, decision-making, and operational efficiency
Drive strategic decisions across growth, contribution margin, and customer trust within the GolfNow marketplace, balancing short- and long-term outcomes