Vice President, Marketing

Cristcot

22h•Remote

About The Position

The Vice President of Marketing will be a pivotal leader in shaping Cristcot’s commercial strategy and driving the launch of its first ulcerative colitis (UC) therapy. As a key member of the Launch Leadership Team, this role will develop and execute a differentiated brand strategy, ensuring flawless tactical execution while prioritizing patient-centric outcomes. The VP will build a high-performing marketing team, foster cross-functional collaboration, and leverage data-driven insights to enhance brand awareness and market impact, all while championing Cristcot’s ONE Team Culture in a remote work environment.

Requirements

Bachelor’s degree with 20+ years, Master’s degree with 15+ years, or PhD with 10+ years of strategic management experience in pharmaceuticals.
15+ years in the pharmaceutical industry, with 8+ years in US pharmaceutical marketing or market access.
12+ years in a marketing leadership role, with a proven track record of successful product launches.
Exceptional planning and strategy development skills, with the ability to execute against tight timelines.
Proven ability to lead cross-functional teams and achieve results in a highly matrixed, remote environment.
Extensive experience collaborating with outsourced or contract sales organizations as a primary go-to-market channel, including developing marketing programs, lead generation strategies, sales tools, training materials, and performance metrics that drive revenue and market expansion.
Effective communication skills, both verbal and written, to engage diverse stakeholders and deliver compelling presentations.
Deep understanding of pharmaceutical economics, reimbursement environments, and specialty pharmacy dynamics.
Initiative-taking and adaptable, thriving in a fast-paced, startup-like setting with minimal oversight.
Commitment to Cristcot’s ONE Team Culture, emphasizing accountability, collaboration, ingenuity, and compassion.

Responsibilities

Lead the development and execution of Cristcot’s UC therapy brand strategy, driving market differentiation and patient access.
Oversee marketing initiatives, foster cross-functional alignment, and ensure the brand resonates with healthcare providers (HCPs), patients, and market access stakeholders.
Partner with outsourced and contract sales organizations to develop integrated marketing programs, sales enablement tools, and demand generation initiatives that increase pipeline development and customer acquisition.
Develop and lead the overall brand strategy, coordinating with functional leads to ensure tactical execution aligns with launch objectives.
Create a differentiated brand identity, overseeing the development and implementation of marketing strategies, key messages, and promotional activities to drive brand awareness and revenue growth.
Align marketing strategy with outsourced or third-party sales organizations, ensuring consistent brand messaging, effective sales enablement, and measurable contribution to revenue growth across indirect sales channels.
Prioritize high-impact launch initiatives, making data-driven decisions to allocate resources effectively and execute critical tactics flawlessly.
Innovate outreach strategies to engage HCPs amidst evolving field force access challenges, ensuring effective communication with core audiences.
Manage relationships with the Agency of Record and other vendors to ensure strategic imperatives and brand objectives are met.
Partner with the Head of Market Knowledge and Data Science to leverage market insights for strategic decision-making and competitive positioning.
Cultivate strong engagement with local and national KOLs in the IBD field, positioning Cristcot as a trusted leader in UC treatment.
Lead the development of training, commercial launch materials, key account management resources, and Plan of Action Meetings (POAs) to align teams with brand strategy.
Collaborate with Medical Affairs, Legal, and Regulatory to develop compliant branded and non-branded promotional materials.