Vice President, Marketing

Trackforce•Dallas, TX

20d•Hybrid

About The Position

The Vice President of Marketing will lead Trackforceâs global strategy to create predictable and scalable pipeline growth across both target segments. This executive will own the design, execution, and measurement of integrated demand programs that blend digital, ABM, partner, and field marketing. This is a strategic and hands-on leadership role, requiring a data-driven operator who can move seamlessly from high-level planning to tactical execution. The VP will also own content strategy and resources, ensuring that storytelling, campaigns, and product alignment fuel pipeline performance across regions.

Requirements

10+ years of progressive B2B SaaS demand generation experience, including at least 3â5 years in a VP or senior-director role.
Proven success scaling demand engines in Enterprise and Mid-Market SaaS environments.
Deep expertise in ABM, content strategy, intent data, digital performance marketing, and pipeline analytics.
Demonstrated partnership with Product and Sales to influence go-to-market strategy and product adoption.
Strong operational command of HubSpot, Salesforce, and attribution tools (e.g., Bizible, 6sense, Demandbase).
Track record of achieving 3â5x pipeline coverage and measurable CAC efficiency improvements.
Bachelorâs degree required; MBA or advanced degree preferred.

Nice To Haves

Experience marketing to security, safety, or facilities technology markets strongly preferred.
Deep understanding of enterprise buying committees and multi-stakeholder decision cycles.
Familiarity with international demand generation, localization, and region-specific buyer behavior.
Ability to thrive in a fast-paced, metrics-driven, and collaborative environment.

Responsibilities

Architect and evolve a global demand generation framework that accelerates qualified pipeline creation and revenue growth across MM and Enterprise segments.
Lead, mentor, and scale a high-performing team across digital, ABM, campaign, content, and marketing operations disciplines.
Partner with the CEO, CRO, CCO, and VP Product Management to define investment priorities, pipeline targets, and integrated GTM plans.
Own the global content strategy and resources, establishing a content engine that delivers persona-targeted, funnel-aligned assets including thought leadership, white papers, customer stories, product explainers, and executive briefings.
Build a content center of excellence to ensure message consistency across regions, products, and buyer stages.
Partner closely with Product Management and Product Marketing to translate product innovation and use cases into compelling content and demand programs.
Drive integrated, multi-touch campaigns across CSOs, CFOs, and Operations leaders in both Guarding Services and Corporate Security segments.
Deploy account-based marketing (ABM) strategies for top enterprise targets using intent data, personalized journeys, and buying-group orchestration.
Implement scalable lead scoring, routing, and handoff models in collaboration with RevOps to maximize velocity and conversion.
Oversee all digital performance marketing â SEO, SEM, paid social, retargeting, and programmatic â to ensure optimal CAC efficiency and ROI.
Lead data-driven experimentation and funnel optimization, leveraging analytics and automation to improve conversion rates.
Collaborate with Product, Sales, and RevOps leadership to align campaign themes, product launches, and forecasted pipeline impact.
Establish a robust measurement and attribution model linking marketing investment to pipeline, ARR, and ROI.
Present actionable insights, forecasts, and performance updates to the executive team and Board.