Vice President, Marketing - Flag Football

TMRW Sports • Winter Park, FL

1d

About The Position

The Vice President, Marketing – Flag Football will lead the strategic development and execution of integrated marketing for a brand-new professional Flag Football league, building the marketing function and fan ecosystem from the ground up. This role carries clear accountability for establishing awareness, cultivating a loyal fan base, and shaping how fans understand and engage with the league, athletes, teams, competition and partners from day one. This leader will design and operationalize data-driven, multi-channel marketing strategies that translate business objectives into measurable outcomes—driving brand equity, audience growth, and long-term commercial value as the league launches and scales. This position sits at the center of both daily execution and long-term brand building in a startup-like environment, partnering closely with internal cross-functional teams and external stakeholders including teams, athletes, sponsors, and media partners. This leader will build foundational marketing capabilities while overseeing multi-platform campaigns from concept through execution and analysis, ensuring consistency, creativity, and measurable performance across all touchpoints. The ideal candidate is a strategic, hands-on marketing executive who thrives in fast-paced, build-from-scratch environments, brings strong cross-functional leadership, and excels at creating differentiated brand stories that resonate with consumers.

Requirements

• 10+ years of integrated marketing experience across brand, media, content, communications, digital, social, and campaign marketing
• Proven success building, scaling, and evolving brands through integrated, multi-platform marketing campaigns
• Experience managing and partnering with agencies and external vendors to deliver high-impact creative and media outcomes
• Strong strategic thinker with the ability to translate vision into clear plans and hands-on execution
• Demonstrated experience leading and influencing senior stakeholders, with the ability to clearly communicate strategy, creative direction, and results
• Data-driven mindset with experience leveraging insights, analytics, and KPIs to optimize marketing performance and ROI
• People-first leader with experience building, developing, and motivating high-performing marketing teams

Nice To Haves

• Experience within sports, entertainment, media, live events, and/or consumer-facing brands
• Passion for the game of flag football and an understanding of its fans, culture, and the broader ecosystem
• Background working with leagues, teams, talent, sponsors, or broadcast/media partners
• Experience supporting major moments, marquee events, or live programming through integrated marketing campaigns
• Experience operating in fast-paced, high-growth or startup environments

Responsibilities

• Own end-to-end marketing strategy for Pro Flag Football, building the function and playbook from the ground up with direct accountability for awareness, fan growth and engagement
• Translate early-stage business goals into clear, actionable marketing plans, helping shape priorities during league build and launch phases
• Define and establish brand positioning, voice, and narrative frameworks for a new league entering the market
• Establish foundational growth targets across awareness, acquisition, retention, and engagement, with clear success metrics and reporting cadences from launch onward
• Build and lead fully integrated marketing plans across paid, owned, and earned channels, establishing best practices and operating rhythms as the league scales
• Build and evolve strategies that not only establish the fan base, but introduce and educate new audiences on the league, format, players, and storylines
• Collaborate closely with internal teams to support league, broadcast, sponsorship, and product initiatives
• Serve as a strategic marketing voice in enterprise-level planning and decision-making
• Lead agency partnerships by delivering clear briefs, performance expectations, and accountability structures
• Ensure deliverables support company goals, on-brand and on time
• Establish KPIs to measure brand health, fan growth, engagement, and campaign effectiveness, regularly reassessing effectiveness to inform future strategy
• Leverage data and insights to optimize messaging, channels, and spend

Benefits

• Equity ownership opportunities to allow employees to share in the company’s growth
• Unlimited discretionary time off along with 15 paid holidays per year
• Comprehensive health insurance options, including a 100% contribution Employee coverage option
• Additional employee and family insurance coverage options with company contribution, including dental and vision
• FSA, HSA and DCHSA opportunities including contribution matches
• Retirement options including traditional 401(k) and Roth IRA plans

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed