Vice President, Marketing & Brand

Association of National Advertisers•New York, NY

5h•$140,000 - $150,000•Hybrid

About The Position

The ANA is expanding its marketing team and currently hiring across a number of roles focused on marketing and campaign strategy, development and execution. The VP of Marketing & Brand is a leadership role in this expanded team and will serve as ANA's marketing strategist, driving the organization's leading position in the marketing industry through integrated brand and demand strategies. This leadership role owns ANA's brand and marketing strategy, while leading a high-performing marketing team that delivers measurable business outcomes across membership growth, engagement, sponsorship, and brand reputation. Reporting to the CMO, the VP sets strategic direction for all marketing initiatives, manages agency partnerships, and ensures consistent brand expression across every member touchpoint. This role translates business objectives into marketing strategies and oversees their execution through a talented internal team and external agency partners.

Requirements

Bachelor’s degree and 12-15+ years in marketing leadership roles with increasing responsibility
5+ years at VP or Senior Director level leading marketing teams
Proven track record developing and executing integrated brand and demand strategies
Deep expertise in digital marketing, content strategy, and marketing technology
History managing agency relationships and driving results through external partners
Strategic Vision: Translates business objectives into compelling marketing strategies with clear success metrics
Brand Stewardship: Deep understanding of brand positioning, messaging architecture, and consistent expression
Team Development: Builds high-performing teams through coaching, mentorship, and clear accountability
Stakeholder Management: Influences cross-functionally and builds alignment with senior leadership
Innovation: Drives transformation initiatives (digital, AI, process) with enthusiasm and results
Data-Driven Decision Making: Uses analytics to inform strategy and optimize performance
Expert knowledge of integrated marketing (brand, demand generation, digital, content)
Strong understanding of marketing tech stack (CRM, automation, analytics, CMS)
Experience with AI-powered marketing tools and personalization strategies
Proficient with analytics and reporting (Google Analytics, dashboards, attribution)
Excellent presentation and communication skills for executive audiences
Budget management and resource allocation expertise
Strategic thinker who can also roll up sleeves when needed
Collaborative leader who builds strong cross-functional relationships
Results-oriented with accountability for business outcomes
Intellectually curious about marketing trends and industry evolution
High emotional intelligence and ability to navigate complex organizational dynamics

Nice To Haves

Experience in B2B, association, or membership organizations a plus

Responsibilities

Lead implementing ANA's messaging platform in partnership with its agency
Ensure consistent brand expression across all touchpoints, communications, and member experiences
Provide strategic guidance to business units (Membership, Engagement, Sponsorship, Practices) on brand implementation
Drive cross-functional collaboration to strengthen ANA's market position
Present brand strategy to senior leadership
Deliver regular brand health updates and strategic recommendations
Develop and execute comprehensive marketing plans integrating brand, demand, and digital strategies aligned with ANA's growth plans in Membership, Engagement, Sponsorship, Brand Reputation
Set marketing priorities and KPIs that directly support growth outcomes
Oversee marketing budget allocation and resource planning across in-house marketing team and agency partners
Lead annual marketing planning processes with cross-functional stakeholders
Drive AI integration and personalization strategies across marketing channels
Lead and develop team including Director of Marketing & Campaign Development, Creative Director, Campaign Operations Manager, and Social Media Manager
Manage strategic agency relationships ensuring alignment with business objectives
Foster a culture of innovation, accountability, and continuous improvement
Mentor broader marketing and communications team on strategic thinking, brand stewardship, and marketing excellence
Build team capabilities in AI, data-driven decision making, and integrated campaign development
Provide direction on social media initiatives and coordination on PR efforts
Generate measurable visibility of messaging strategy in earned media
Build relationships with member marketing leaders to demonstrate value