Vice President, Brand

Edelman•Washington, DC

7d•$95,000 - $160,000

About The Position

We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions. Edelman Brand has helped evolve, promote and protect some of the world’s most iconic and celebrated brands. We aspire to do work that moves people – work that inspires people to not only “buy in” to brands, but also buy. We thrive off the energy, heart and hustle of the city around us and apply that same passion to everything we do. From cars to consumer goods, fashion and retail, financial service, food and beverage, luxury and technology – we are fanatics about finding an insight or truth that will inform smart strategy, breakthrough creative, and brilliant programming. Edelman is a leading global communications firm, with thousands of employees in 65 cities worldwide. In New York, Edelman’s Brand practice is growing, with experts and specialists who make it their business to understand the new media and marketing paradigm. Our independence keeps us nimble, thoughtful and resourceful, allowing us to invest in the best people in the business. We need a dynamic leader, at the Vice President (VP) level, who has a resilient nature, passion for building brands and driving business impact. Overall ability to run a fast-paced business and partner with a team of integrated marketers to lead and grow remit through smart attention-grabbing work and elevated client relations. From strategy and media relations to experiential and measurement, you will be leading a truly unique business that is pioneering the earned communications landscape. And you will be part of a growing a team of people who are constantly curious and thrive in a culture of executing work that points the way. You are a capable speaker, organized, confident and professional. You effectively project manage, delegate, and oversee a large volume of short-term and longer-term/complex assignments on your accounts and accurately judge and edit the work of junior team members. You will manage direct report(s) and support their career development. Core components of this role include: Understanding the value of earned programming and how “PR” has evolved and translates in today's’ complex media environment. Demonstrating a deep knowledge, passion and track record in Earned Media strategy, counsel and activation. Building relationships and providing daily strategic counsel with clients across all brands. Our clients are communications AND marketing leads, so a general understanding of the full marketing ecosystem inclusive of paid, social, retail, influencer and PR, is a must. Demonstrating the ability to evolve brands, to promote them and to garner attention and drive consumer action. Demonstrating strong program ownership by bringing a systems-oriented mindset to account leadership. Leading complex initiatives from concept through execution and establishing clear processes and rhythms that enable teams to move fast, stay aligned, and deliver impeccably executed work. Experience in a large team and integrated environment – creative, digital, paid media, etc. – and being able to lead and adapt creative solutions to fit those channels in collaboration with team and agency partners. Experience generating both quick-turn solutions as well as longer term programming, demonstrating agility and flexibility in your approach. Proven leadership skills with the ability to grow a team by way of motivating, coaching, consistently providing feedback, and most importantly, leading by example. Experience managing and working with partners, maximizing events and collaborations, as well as providing ongoing strategic client counsel. Showing financial acumen and the ability to lead a profitable business. In this role, you will be empowered to think and operate in and outside the box - the communications industry has greatly shifted and so too has our role, the opportunities for ‘PR’ to impact business in a new era of marketing are endless. From designing earned-first strategies across media, culture, and partnerships, to maximizing events, collaborations, to ongoing strategic client counsel, this role will expand your communications aperture and challenge your thinking. If you’re hungry for an opportunity to partner, own and grow business through agile creative solutions and elevated client relations, then this role is for you.

Requirements

At least eight years of relevant experience in public relations and/or related fields including research, advertising, management consulting, media and publishing.
Bachelor’s Degree or equivalent work experience
Understanding the value of earned programming and how “PR” has evolved and translates in today's’ complex media environment.
Demonstrating a deep knowledge, passion and track record in Earned Media strategy, counsel and activation.
Building relationships and providing daily strategic counsel with clients across all brands.
Demonstrating the ability to evolve brands, to promote them and to garner attention and drive consumer action.
Demonstrating strong program ownership by bringing a systems-oriented mindset to account leadership.
Leading complex initiatives from concept through execution and establishing clear processes and rhythms that enable teams to move fast, stay aligned, and deliver impeccably executed work.
Experience in a large team and integrated environment – creative, digital, paid media, etc. – and being able to lead and adapt creative solutions to fit those channels in collaboration with team and agency partners.
Experience generating both quick-turn solutions as well as longer term programming, demonstrating agility and flexibility in your approach.
Proven leadership skills with the ability to grow a team by way of motivating, coaching, consistently providing feedback, and most importantly, leading by example.
Experience managing and working with partners, maximizing events and collaborations, as well as providing ongoing strategic client counsel.
Showing financial acumen and the ability to lead a profitable business.

Nice To Haves

Experience across lifestyle, travel, entertainment and/or financial services brands is strongly preferred
Experience in storytelling on a diverse set of consumer brands with travel/tourism or retail being a plus!
Strong understanding of how to communicate with teams and work from both client and agency sides.
Track record of leading profitable programs that have advanced client business goals.
Superb people manager and have experience successfully managing resources and budgets as well as helping win new business.
Exceptional client communication and service skills, with the ability to build trust, manage expectations, and serve as a confident day-to-day senior counsel to clients
Entrepreneurial and professional and have the confidence necessary to manage a team.