Vice President of Marketing & Brand Strategy

YMCA OF SOUTHWEST FLORIDA • Venice, FL

1d • Onsite

About The Position

The Vice President of Marketing & Brand Strategy is the steward, storyteller, and strategic driver of how the YMCA of Southwest Florida shows up in the world. This executive leader ensures the Y’s mission, impact, and value are clearly understood by families, members, donors, partners, and the broader community—and that our brand inspires trust, participation, and support across Southwest Florida.

As a member of the executive leadership team, the VP leads enterprise-wide marketing and brand strategy that fuels membership and program growth, strengthens community engagement, and supports a vibrant culture of philanthropy. This role exists to rally people around the Y’s cause—advancing youth development, healthy living, and social responsibility—by translating mission into meaningful experiences, compelling stories, and measurable results.

This leader shapes how the YMCA connects with the community at every touchpoint—from digital campaigns and branch experiences to donor communications and community partnerships. The VP ensures the Y’s brand is consistent, authentic, and grounded in impact.

The role blends strategy and execution, brand and growth, and marketing and philanthropy, requiring a leader who can set enterprise vision while working closely with teams to bring that vision to life.

Requirements

• 7–10+ years of senior marketing leadership experience
• Demonstrated success driving growth, engagement, and measurable outcomes
• Strong background in brand strategy, performance marketing, analytics, and team leadership
• Proven ability to partner effectively with fundraising or advancement teams
• Exceptional communication and executive presence
• Bachelor’s degree required

Nice To Haves

• advanced degree preferred

Responsibilities

• Serve as the lead brand steward for the association, ensuring consistent, high-quality brand experiences across all locations, programs, and platforms while maintaining alignment with Y-USA brand standards and enabling local relevance.
• Lead data-informed marketing strategies that generate awareness, engagement, enrollment, and retention—helping more people access life-changing programs. Oversee integrated, multi-channel marketing efforts and ensure performance is measured, understood, and continuously improved.
• Work in close partnership with the Philanthropy Department—especially the VP of Philanthropy, the voice of the Y for mission and donors—to ensure donor-facing storytelling, campaigns, and impact reporting are compelling, authentic, and brand-aligned.
• Build and lead a high-performing marketing team and trusted network of partners. Collaborate across the association to translate strategy into action and foster a culture of innovation, accountability, and shared purpose.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Number of Employees: 501-1,000 employees